How long does it last a “Right away”? — TV Advertising’s spread
Last weekend, due to the bad weather conditions, there was not other alternative but to stay at home and dip into something that has been switched off for a long time: television. Finding something to watch is not too easy and the viewing experience does not turn out to be pleasurable (I mean, during the weekend, Spanish television programming is really mediocre). However, in addition to this non-attractive content, the situation is marked by another reality.
Private television has not only subverted the “arguing” verb’s sense (which nowadays has basically come to mean “shouting loudly”) but is also going to achieve the general percepcion’s change about the adverb “Right away”.
Yes, I am talking about advertising.
Television consumers all around the world are besieged and satured by hundreds of thousands of advertisements while suppliers get away with the “We will be right back” excuse. I have stopped to measure the time they waste and guess what the result was. Time of great despair from 20 to 30 minutes long. After that time we have the privilege of enjoying three dialogue lines and then food offers or maybe back-to-school stuff. It is rather one more handling that has been implemented by the audience wizards in order to keep viewers glued to a screen without any pause (even to go to the toilet!).
However, this kind of situation is not limited to an only viewing experience. In fact, it usually explains the way we watch TV and how we often get angry. Moreover, it accounts for the consumer’s complaints and the access to visual content changes. The statistics show that the consumers who are dropping television consumption out and taking refuge in the Internet use to be Anglo-Saxon people, but the truth is that it is a worldwide movement. As the network’s bid grows up, the viewers’ scramble to new content sources, leaving TV shows behind, is going up.
Unfortunately, nobody curbs this problem. Nobody complains about it. Everybody accepts that “Right away” is not “Right away”. Everybody knows that money is power.
