USA Today — How much have the social networks influenced Trump’s success?
Nowadays, more than ever, the first thing we do as soon as we wake up is flick through Twitter, Facebook or even Instagram. Internet news have first dibs on crossing our eyes and creeping into our mind. Political candidates became aware of the importance of this fact and they discovered the safest and fastest way to get their “political message” across at all levels hence several of their statements are posted even before introducing them in front of an audience. Spreading the election campaign means to reach thousands of electors in order to generate debate, it means to be a true strategist.
As an experiment, I have been following the US electoral campaign only by social networks. The footprint that Facebook and Twitter have been leaving during the campaign has actually built my thoughts about the two candidates to the Presidence: Donald Trump and Hillary Clinton. In case you did the same as me please, let me ask you something: About which candidate do you know more declarations? Thinking about the answer wouldn’t take you up a lot of time. Yes, Trump has become the Social Media’s King.
Since the beginning of the presidential race, according to Social Flow, the United States has spent roughly 874 years gathering information on Hillary Clinton, a third less than the time spent on her opponent. Economy, climate change, inmigration, the Islamic State, the African-American ethnicity and terrorism have been useful topics for Trump to generate conversations -positive and negative ones- until he became the world’s most recognised figure.
As if this were not enough, Clinton’s manic insistence on talking about Trump has been a huge mistake. Going through Hillary’s posts is such an impact because there are more pictures about the Republican candidate than about herself. In fact, there is a greater number of posts talking about “the US bleak future” in the event of Trump’s victory instead of the “dreams” that Hillary could embody. Therefore there isn’t an honest support for the Democrat but fear of the Republican Party’s leader.
As a result, his sponsorship has become stronger and thus he has achieved the vote of millions of citizens. Political analysts have all clear: this accomplisment has not been seen before over the years in American history.
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