Apple is Marketing their New Store with a New Logo was recently updated to coincide with the opening of the new Michigan Avenue Apple store in Chicago. They’ve actually gone as far to give it a prime location on the homepage. What’s more interesting though is the beautiful variant of the Apple logo they are using to market it.

The logo is clearly a rendition worked on by Matthew Hoffman, the artist who collaborated with Apple on their new Chicago city anthem to celebrate the store’s opening. I highly doubt they will use this variant anywhere else but for this store, but I absolutely love it. The logo helps highlight the philosophy behind the new store, being a stunning open space for creatives to work on the next big things.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.