Apple Opens its Most Epic Store Yet
Today the new Michigan Avenue Apple store opened on the Chicago waterfront. Tim Cook and Angela Ahrendts were both present for the grand opening. The new “town square” is ginormous and very conducive for Apple’s new vision for their retail stores. The practically all glass building seamlessly blends in with the waterfront and from the sky looks like a large MacBook Air. There’s a gorgeous outdoor area as well for people to gather outside the store. Inside it’s two stories with a large area for seating in front of a large display. Trees blend with the new natural design language that the new stores have become famous for.
The new Chicago location makes me very anxious for the new Fifth Avenue store slated to open in the Fall next year. We were given a sneak peek of the store during Apple’s keynote in September during Angela Ahrendts segment.