iPhone 8 Deserves More Credit Than You’re Probably Giving It

Every year when we get a new iPhone there are always people who criticize Apple’s approach. This year, more than ever before, people are annoyed with Apple’s decision to launch iPhone 8 and 8 Plus alongside the X. I may have an unpopular opinion, but I’m just as excited about the 8 and 8 Plus as I am for the X and that is to say I’m stoked. Sure the iPhone X is completely redesigned but the iPhone 8 is still a big update to the iPhone 7. To those of you complaining about the 8, the iPhone 7 was in my opinion just as much a small upgrade if not smaller. The iPhone 8 has an all new design made of glass and aluminum. The three colors are all new variants of silver, gold and space gray. The iPhone 8 is still loaded with new features like wireless charging with Qi, the A11 Bionic 6 core processor, true tone displays, and wildly better camera systems with portrait lighting. I’d argue that iPhone 8 is a bigger update than iPhone 7 was. In fact, iPhone 7 now feels like it was a concession product. A mere pit stop on the road to iPhone 8 and iPhone X. A lot of people have been upset that they might have to settle for iPhone 8, but I’d like to point this out, you aren’t settling. iPhone 8 Plus is practically the same phone internally as iPhone X in a bigger body. The only things missing from the 8 Plus that the X has are Face ID, the enhanced front camera system, and the super Retina display. I’d also like to point out that the iPhone 8’s design will always be iconic. The chin and forehead will forever be remembered as iPhones. So here’s my proposition, don’t poop on the iPhone 8. Be proud of it and just how great of an iPhone it is. iPhone 8 is the ultimate expression of the classic iPhone design. iPhone X is just the first in a long line of future iPhones with the notch. I for one will be picking up an iPhone 8 Plus in the meantime until I can get an iPhone X. All three iPhones are beautiful and share the same basic design and principles. While iPhone 8 is the ultimate expression of the original iPhone, iPhone X is the very first expression of the new form factor. I think that Apple always planned this launch with three devices in mind. The introduction of the 8 and 8 Plus makes sense in the grand scheme of things. The X is more expensive, has a learning curve for less tech savvy folks, and will be in high demand that supply won’t be able to match. So if you have to get the iPhone 8 or 8 Plus be proud of it and where it’s roots are. I still would’ve been happy if the X had never existed and the 8 was the only one announced. But we have a new expectation of the experience an iPhone can deliver and Apple needs to adjust its marketing strategy to meet the new challenge.