Launch Day — June 29, 2007

Apple Fifth Avenue on iPhone Launch Day

On June 29th, 2007 at 6:00PM the first iPhones exchanged hands to the public. Hundreds of thousands of people across the United States entered Apple Stores and AT&T stores, cheering and screaming with excitement. New iPhone owners took their devices home in beautiful black bags, plugged their devices into iTunes and activated them using AT&T’s edge network. People were absolutely astounded by the device and fawned over it. Reviewers had difficulty understanding it initially, but once it caught on, it was clear that the iPhone was the future to them. On September 9th, Apple sold it’s 1 millionth iPhone. Today there are over 1 billion iOS devices in active use.

Apple.com on June 29, 2007

The original iPhone shipped in two models:

  • 4GB for $499, which was discontinued in the Fall and replaced by the 8GB model
  • 8GB for $599, which changed to $399 due to controversy in the Fall
  • 16GB for $499, which was introduced in the Fall due to demand for more space
MacWorld 2007 Graphic & Steve Jobs Holding the First iPhone
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