10 Reasons You Should Build on the Salesforce Platform

Miriam Kahn
AppExchange and the Salesforce Ecosystem
3 min readDec 9, 2020

Out of all of the platforms to build on…

Why the Salesforce Platform?

It’s fast.

It’s smart.

It’s innovative.

Need more reasons? Keep on reading.

1.) It’s the world’s #1 enterprise cloud platform.
With Salesforce customers in 100+ countries who have installed solutions over 8 million times, it’s safe to say that the Salesforce Platform is tried and true.

2.) It provides simple and easy integration for existing Salesforce customers.
Existing Salesforce customers (over 150K) around the globe can integrate with your solution without a hassle, making it a no-brainer to choose your solution over another.

3.) Trust will be delivered across every experience.
Gain instant credibility by building on the platform that is trusted by 100% of the Fortune 100 and backed by multiple global certifications.

4.) Build up to 4–10X faster than other technologies
Time is money. The Lightning Platform supercharges development and allows you to bridge the gap between you and your competitors, getting you to market sooner.

5.) You get access to 150K+ Salesforce customers, plus more.
As a partner, your app is listed on AppExchange, the enterprise cloud marketplace Salesforce customers go to when they’re in need of a business solution. You can also build apps on the Salesforce Platform to sell directly to non-Salesforce customers in need of a robust, secure, and scalable application.

6.) You can tap hundreds of new innovative features that Salesforce releases three times a year.
Salesforce operates on a seasonal release cycle, launching new features and enhancements every Spring, Summer, and Winter. This not only means that innovation is continually baked into your product, but the foundation of your infrastructure is supported by Salesforce’s rigorous security standards.

7.) Because Salesforce was named a Leader in the Forrester New Wave: SaaS Marketplaces Q2, 2020 report.
The Forrester New Wave™: SaaS Marketplaces, Q2 2020 report states that Salesforce “leads the pack with a mature marketplace with scale and breadth of SaaS solutions” as one of eight of the most significant providers in the category.

8.) You’ll be able to better understand your customer engagement analytics.
All AppExchange partners get access to AppExchange Partner Intelligence, a set of analytics functionalities that helps partners effectively build and market their solutions.

9.) The Platform is built to help you monetize your solution.
AppExchange provides all the tools you need to license and collect subscription fees for your solution.

10.) Because you can build robust solutions fast, like this partner:
“We built our SBA PPP Solution with low code fast. This enabled our customers to process a large volume of small business loans fast.” — Trisha Price, Chief Product Officer, nCino



Keep discovering more reasons to build on the Salesforce Platform. Learn more
here. Start seeing the power of the Platform for yourself and start building today.

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