3 Keys to Building Your Business for the Future

Thinking about the future of your business is exciting. Expanding your business beyond headquarters, adopting a lab-based mindset, and implementing a technology adoption strategy can drive your business forward. However, with amazing innovation come new challenges to navigate. In fact, 74% of business and HR leaders rate their work environment as “complex” or “highly complex”, according to this Deloitte study.

So how do you navigate these challenges to take on the future of your business? Here are three strategies to help you prepare and build for tomorrow’s success.

1. Experiment with lab-based thinking

Think about the way a factory operates. It’s a cookie-cutter clock-punching setup where employees are reliably churning out the status quo. That’s fine for some businesses, but if you want to surge into the future at the top of your industry, your business should consider operating like a science lab. Make a hypothesis, and come up with a way to test it. Will our newsletter be opened more if we send it on a Wednesday afternoon? Do our prospective customers respond better to a product brochure with less text? Are our internal processes more efficient if we use IM instead of email?

See what works, make a new hypothesis, and test it again. Get every employee involved in this creative, critical analysis. Before you know it, they’ll be making incremental improvements regularly in every part of your operations — and you’ll see the difference in your bottom line.

2. Empower a mobile workforce

News flash: it’s 2017. We have the technology to conduct business from anywhere — there’s less and less need to have every employee at their desks from 9 to 5, Monday through Friday. Your employees know that, so offer them some flexibility. Consider offering work from home options a few days a month, or relocate the whole team to a cool co-working space for an afternoon, just for a change of scenery. These small changes will help everyone feel more balanced, and balance means happy employees.

Another way to “get out of the office” in the future is to look outside your neighborhood — and even your time zone — when considering new hires. With cloud-based business apps and video conferencing options galore, there’s no reason you can’t hire the most qualified person for the job. This kind of thinking will help your business meet the future head-on with the right people on your team, no matter where you’re located.

3. Develop your technology implementation roadmap

The last few decades have been characterized by explosive, unprecedented tech growth and adoption. Keep up with the latest developments, because it can give you an edge on every competitor who’s just doing things the old way.

Build new technology into the core of your workflow. For example, a cutting edge payroll system can save your team tons of manual entry time, and a killer ERP can make your project estimates better. Whatever your industry, the right technology will eliminate frustrating, low value tasks and free you up to run and grow your business the way it deserves.

Join the Salesforce Partner Community today to start partnering with Salesforce and thousands of organizations in order to build your business faster.

Jayne Hollock is Director of Content at Simeio Solutions, formerly Content Strategy and Social Media Manager at Sage Software.