6 SMS Apps that Take Text Messaging to the Next Level

A man texting outside
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Over recent years, there’s been a shift in how customers prefer to communicate, with more people relying on mobile devices than ever before. From submitting help desk questions and speaking to a rep, to completing surveys, customers are finding more ways to utilize mobile devices with businesses. This means SMS is a critical part of any business’s customer experience strategy.

SMS apps help businesses meet customers in their preferred channel — and that can lead to better sales productivity or faster response times to customer service inquiries. Solutions available on the AppExchange provide features to make text messaging much more filtered, organized, and customized.

Let's dive into 6 innovative solutions that will make text messaging the easiest way for your company to communicate.

SMS Magic

SMS Magic’s app helps businesses connect with customers and prospects across channels like SMS, WhatsApp, and Facebook Messenger. The app is natively built and comes with components for Sales Cloud, Service Cloud, Console, and Salesforce Mobile. SMS Magic helps team productivity by managing multi-channel conversations. This allows businesses to handle conversations across channels. With this solution, you can engage your leads with messaging by tracking and monitoring campaign performance.

360 SMS App for Salesforce

The 360 SMS App operates across multiple channels like SMS, MMS, WhatsApp, Voicemail, and Computer Telephony Integration (CTI) from Salesforce. 360 SMS can help nurture leads with a mix of text messaging, voicemail, and CTI campaigns. This helps keep everything up to date and monitored. The 360 SMS App for Salesforce provides free USA-based Salesforce and SMS consultants, providing guidance on trial installs to get started quickly. Other features include chatbots, link tracking, event reminders, and automated responses.

Mogli SMS & WhatsApp

Mogli SMS & WhatsApp is a user-friendly text messaging solution. This is a native Salesforce app that offers a free configuration to bring your own numbers and shortcodes globally. Use Mogli SMS and Whatsapp with any standard or custom object to create SMS survey dashboards to monitor responses. Additionally, create surveys and polls that qualify leads and auto-create records while scheduling and sending two-way bulk SMS from campaigns, list views, and reports.

Mercury SMS

Mercury SMS provides two-way text message communication, integrated directly within Salesforce. This app includes an option to send outbound messages to individuals and bulk lists, select from a library of templates, and receive inbound messages. Sending outbound messages allows individual messages as well as bulk to be delivered. Receiving Inbound messages includes keyword actions that give access to create message templates and merge field values into messages. Customer service features include the ability to create a Lead, Campaign Member, and a Case.

ValueText SMS App for Salesforce

This plug-and-play app provides worldwide coverage to send and receive single or bulk SMS, MMS, WhatsApp, Telegram, and Computer Telephony Integration (CTI) messages from Salesforce. ValueText SMS App for Salesforce has an advanced architecture that includes channel routing for a 99.9% delivery rate and end-to-end encryption.

A few cases it assists are On-Site Service technician alerts, Lead Capture Recruiting, and Service Console.

Textey SMS

Textey SMS provides a new channel of customer communication, higher response rates, and improved customer satisfaction. This app allows for sending and receiving SMS communication using any standard or custom object. Send bulk SMS communication and receive image messages. Additionally, Textey SMS can automate your text message communication using process builder or workflow rules. Ensure all of your text messages are stored and remain within your CRM where it’s reportable and trackable using Textey.

For businesses, SMS helps companies work faster and stay organized. For customers, SMS helps solve support issues and get in touch with companies smoothly.

Find more solutions for apps that can help take SMS text messaging to the next level on AppExchange.

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Ashley Velasquez
AppExchange and the Salesforce Ecosystem

AMP Team; AppExchange Marketing Program Intern from (YearUp), at @Salesforce @AppExchange. Passions for nutrition, music, and makeup.