A Nonstop Day in a Nonstop City
Lightico’s First Salesforce World Tour in NYC
I’m still buzzing from my first Salesforce World Tour experience. This past December, Lightico made its debut at Salesforce World Tour New York City as a Gold sponsor. It was an action-packed day chock full of inspiring speakers, exciting announcements, useful sessions, networking with some of the best minds in the ecosystem, and innovative product demos.
My day started bright and early at 7:00 a.m. when my team and I arrived at the Javitz Center, which was a wonderfully decorated Salesforce style. Then, the conference opened for visitors at 8:00 a.m. sharp and finished at 5:00 p.m. sharp, not one minute less or one minute more. Registration was smooth, refreshments were delicious, and the level of professionalism was very impressive — hats off to Charlotte Coover, Amanda Nelson, and the Salesforce events team.
This was Lightico’s first time attending a Salesforce World Tour conference, so I came in with tempered expectations. Imagine my delight when swarms of attendees from a wide range of industries visited our booth, eager to hear about new solutions to help them ace their jobs. Financial services companies were heavily represented (hello, NYC!), but we also met with many Trailblazers from insurance, telco, retail, and more.
We received — by far — the highest traffic of relevant people that I have ever experienced personally at an attended conference.
The Lightico team was busy every second of the whole day — our drones giveaway ran out within an hour and a half, and brochures within three hours. As for demos, they were back to back, nonstop. The attendees loved seeing a five-minute Lightico demo on their own cell phones and witnessing speed and ease of business that they could implement within their sales and service departments.
Attendees who stopped by our booth were particularly interested in hearing about KYC, eSignatures, and document collection — and they certainly came to the right place. And all of the people we spoke to were comfortable with installing AppExchange applications, which should make it especially easy and fast for new customers to start using Lightico.
To cap off the day, Lightico participated in a Demo Jam, hosted by Salesforce MVPs, complete with a silent disco and dark lighting. We had the great privilege to demo our product on stage in front of hundreds of people, in only three minutes. What an adrenaline rush!
You can catch me and the rest of the Lightico team at the upcoming Boston World Tour in April. Come and say hi!
