14 Must-See Apps for Retailers at NRF 2022
“When normal life was put on hold, retail never stopped. We kept moving, striving, [and] continually changing to meet the needs of our customers and communities. And now that people know we’re capable of more, they expect it,” said the National Retail Federation about their 2022 conference, retail’s big show coming Jan. 16. This statement is certainly relatable, as my current Amazon cart status is set to chock full.
The NRF conference is all about meeting fellow retailers and discovering the tech that will not just prepare you, but accelerate you into this new era of virtually-stuffed shopping carts. A number of Salesforce partners with retail apps on AppExchange are a part of NRF 2022. Here’s a look at these partners and their amazing tech and services for retailers.
Adyen Payments for Salesforce B2C Commerce
Adyen provides a single payments platform globally that offers a modern end-to-end infrastructure connecting directly to Visa, MasterCard, and preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels.
Bringg
This app supports Salesforce order management. Bringg helps deliver an exceptional customer experience by offering an easy, efficient, reliable, and transparent last-mile delivery and pickup solution.
Cognizant
Create code-less compliant forms with the Cognizant Rapid Forms Bolt. Build engaging journeys during onboarding for a product or service. Create appealing surveys and collect valuable feedback with a library of pre-built components for a fast build.
Tip: Give your store associates easy access to product and customer data so they can provide helpful recommendations and a seamless checkout.
EPAM Polsource
Smart Opportunity Tracker by EPAM Polsource helps to manage multiple opportunities simultaneously and pursue each opportunity with greater precision to improve revenue and profitability.
IBM
The IBM Blockchain Platform™ for Salesforce brings you the immediate insights you need to build and maintain your business — all from within Salesforce. There are already hundreds of successful IBM Blockchain Platform client engagements and dozens of networks producing tangible business results.
Mad Mobile
This app helps increase the speed and efficiency of store fulfillment. It enables associates with mobile devices to quickly view, scan, pick, and pack omnichannel orders for shipping. A curbside microsite also enables customers to track their orders and notify store associates when they arrive.
Medallia
Medallia helps the world’s best-loved retail brands deliver great customer experiences. Connect Salesforce to the Medallia Experience Cloud and deliver insights to your sales and service teams that show them where to focus for improving account relationships.
Tip: Easily process and ship orders quickly. Offer one-click tracking, seamless returns, and always keep your customers in the loop.
NeuraFlash
NeuraFlash’s Google Bot for Salesforce is a chatbot across Salesforce digital channels including communities, live agent web and mobile chat, and SMS/Facebook Messenger using LiveMessage. It integrates with Salesforce Knowledge to present relevant articles, manage content, and more.
OSF UnifyCOMMERCE
OSF UnifyCOMMERCE integrates Commerce Cloud with Sales Cloud, Service Cloud, and Community Cloud, providing a single view of the consumer. Get customer segmentation, single sign-on to Community, and order on behalf and case management for commerce use cases from Service Cloud.
PredictSpring
PredictSpring’s Modern POS provides a seamless checkout experience and integration with Salesforce order management. PredictSpring POS supports Full POS, mPOS, cash register, clienteling, endless aisle, and BOPIS.
Tip: Get real-time visibility into your customers’ behaviors and incentivize them along the way, not just at the point of sale.
Proximity Insight
Proximity Insight is a top clienteling platform with mobile POS. Their out-of-the-box capabilities and enterprise-grade back-end enables customers to scale quickly and securely meet their business requirements.
ThinkLP
ThinkLP is a modern loss prevention and safety management solution helping you centralize data and empower your teams. Get case management, incident management, compliance audits, metrics, fraud, and everything else needed to manage an awesome department.
Threekit
Leverage ThreeKit’s 3D visual configurator during the B2B buying process to accurately customize products and view them in 3D, all while having a real-time visual representation of the product.
Tip: Keep track of customer behaviors and reviews so you can respond with relevant content that will help them convert.
Traction on Demand
Traction Complete Leads is an automated lead assignment solution. Get your leads to the right rep the first time, with smart matching capabilities that handle complex situations and consistently produce the best match. Match any object, route any record, and accelerate your revenue.
Salesforce Consulting Partners for Retailers
Consultants on AppExchange offer a wide range of services to Salesforce customers, from implementing to enhancing their use of Salesforce. They spend time with customers learning about their business, discussing options, making recommendations, researching, and more. This applies to retailers too.
“We help retailers take their 360-view of the customer and build it out from lead score and nurture, to opportunity, to closed-won, to loyalty with marketing,” shares Geraldine Gray, founder of Endiem, a Salesforce consultant.
Here’s a look at Salesforce consultants coming to NRF.
I asked Phil Weinmeister, Salesforce MVP and VP of Product at 7Summits about consultants in retail. “The Salesforce partner ecosystem is robust, well-established, and continually growing, which is great for Salesforce customers in the retail space. By leveraging the AppExchange, retailers can easily find potential consulting partners that have both industry and platform expertise and can drive strategy, implementation, and support,” he shared, “Finding an exceptional implementation partner is a major key to success for today’s retail customers; and can result in a long-term partnership with major impact for years to come.”
Together, AppExchange and Salesforce are connecting retail companies around their customers today and into the future. Learn more about how these partners, and their amazing tech and services, can help you accelerate your retail transformation. For even more apps, get the AppExchange Retail App Guide and check out this NRF collection of Salesforce apps for retailers on AppExchange.
