Customer Love: Maximizing the Value You Deliver to Customers

Brandon Metcalf
May 24 · 4 min read
Photo by Christopher Beloch on Unsplash

Great user experience is not just a nice-to-have, but a central aspect to creating a product that will work and become the favorite piece of IT “furniture” at clients’ businesses.

Did you ever buy a fashionable sofa that turned out to be very uncomfortable to sit on? Or a microwave oven with so many controls you didn’t know if you were trying to transport your…