Highlighting Black-Owned Businesses on AppExchange

Minea Moore
AppExchange and the Salesforce Ecosystem
6 min readFeb 18, 2021


Focusing on diversity and inclusion isn’t just the right thing to do, it’s the smart thing — empowering each of us to innovate, build deeper connections with customers, and to become better businesses overall. Working together with our partners, we strive to create an ecosystem that reflects the diverse communities where we work and live. At Salesforce, Equality is one of our core values and we believe that businesses can be powerful platforms for social change. This value extends to our partner ecosystem, a critical part of our success and innovation. We want to empower our thousands of partners to drive diversity, equity and inclusion through their business practices as well, creating exponential impact.

We’ve also heard from our customers that they want and expect to make purchasing decisions based on their values, and to provide economic power to underrepresented groups. So today, we’re proud to introduce pages on the AppExchange to honor and promote diverse partners in the Salesforce ecosystem. The initial page will be dedicated to North American Black-owned businesses to help amplify their voices and enable our customers to invest in their apps and expertise.

We strive to not only empower the Black-owned businesses on AppExchange, but encourage others to join the marketplace and ultimately drive greater diversity in the ecosystem and more equitable business practices overall.

While there is more work to be done, we hope the Black-owned businesses page will give customers the ability to invest in underrepresented communities, and support racial equality and justice. Here’s a closer look at some of these Black-owned businesses.


Citiri is a powerful airport solution that creates a manager-centric experience for ORAT teams. It reduces risks and cost overruns, increases productivity and gives airport directors and ORAT teams peace-of-mind, confidence and predictability of their airport facility openings. The app brings all ORAT related elements into one platform for a single, integrated, trusted source of truth.


Configero is a consulting partner including a team of incredibly creative, experienced experts to help customers bring their vision to life on the Salesforce platform. Configero also offers AppExchange apps including Configero Data Loader for Salesforce and The Grid: An Excel-Like Overlay for Salesforce to Filter, Sort, & Update Data.

“Configero implemented Salesforce within my company and it was a great experience. They listened to our needs and concerns, and helped us understand needs we didn’t realize we needed. It was a seamless transition from our old platform, including migrating our data from the old system. Configero also helped with the communication from our existing application to Salesforce. We got everything we wanted, along with everything we needed to hit the ground running with Salesforce.” Phil Gonzalez, Community Review


Designed for providers, payers and others with an interest in maintaining accurate provider data. HealthDetail’s ProviderOne® data verification service updates health network directories with real-time, granular accuracy to ensure data compliance.


LogicSpree provides small and mid-market businesses with the ability to simplify and scale Salesforce. As a team, they help organizations standardize sales processes and automate sales tasks that align with their sales strategy.

“As a small company that is growing at a rapid pace, the implementation of a CRM is both daunting and ever-changing. LogicSpree provided the guidance we needed. Their previous experience with organizations both large and small provided us with best-practices to consider while implementing Salesforce. Additionally, their willingness to walk with us through each step of the process, and their efficiency in rolling out changes to our Salesforce environment customized to our needs, was extremely beneficial.” — Steve Gambill, Community Review

Sylver Rain Consulting

Sylver Rain Consulting is a Salesforce solutions provider to state, local and federal government agencies. They specialize in platform and app development, integration and migration to Salesforce, as well as Salesforce setup, customization and configuration.

Southpoint Consulting Inc.

Southpoint Consulting provides IT consulting services by combining business acumen and innovative technology solutions. Their team of experienced and dedicated consultants use thought leadership, business expertise, and proven ability to enhance business performance.

“As a federal government customer, I was very pleased with Southpoint’s work in designing a Salesforce-based product using out- of-the-box functionality and custom objects to meet our stated requirements. This made it possible to put out a good product in a short time frame at a reasonable cost. The team, led by Nicale and Pesh, were professional, focused, and delivered results. When things did not work as planned, they always made themselves available and found solutions. I would recommend them and would use them again.” Neal Cohen, Community Review

Silotech Group, Inc

The Silotech Group provides Salesforce and business process consulting services for companies of all sizes across multiple clouds to improve productivity and profitability by optimizing their Salesforce implementations.

“Silotech is a highly skilled and capable team. They have grown their team of Salesforce architects and developers as we have grown our scope of work over the years. They are nimble and work with us to concept and implement solutions for our client.” — Anonymous, Survey Response

Systems To Success LLC

Systems To Success helps small businesses optimize and automate processes with the affordable power of Salesforce Essentials. As Essentials Advisors, they specialize in helping customers unlock the potential of the platform for marketing, sales and service.

Esor Consulting Group

Esor has a team of Salesforce experts with experience working with nonprofits and higher education institutions. They help customers maximize their Salesforce investment through double-bottom line implementation services that drive exceptional returns on investment and align with organizational values.

“For small companies that don’t have the same resources as large organizations, the implementation services of…Esor provided us the tools we needed to effectively streamline processes, store relevant data and scale the nonprofit. Without Salesforce, 8 Cents in a Jar would be a mom-and-pop nonprofit running from my dining room table. Now, we are viewed as a peer among elite nonprofits within Central Florida.” — Anonymous, Survey Response

TechSparq, Inc.

TechSparq helps top brands build experience-first unified commerce platforms, using Salesforce Commerce Cloud. Their unique model allows customers access to the best technologists in the US, and around the clock with our offshore teams in Europe.

If you are a Salesforce partner who’s passionate about diversity, make a commitment to inclusion and explore apps, experts, and innovations from diverse-owned businesses today.



Minea Moore
AppExchange and the Salesforce Ecosystem

Corporate Entrepreneur | Supply Chain ➡️ Partner Ecosystem | Lover of #diversityintech, hot yoga, food and k-dramas | Side Hustle = Real Estate Investor