How to Turn Your Idea into an App on AppExchange

Ian Dunckel
AppExchange and the Salesforce Ecosystem
2 min readJan 27, 2017

“I can make this better, faster, easier!”

That simple thought has been the first step in creating a new business for centuries; however, over time our ability to execute has exponentially increased.

With Salesforce, you can take your idea, turn it into an app, and find customers easier and faster than ever before. Below are 5 steps showing how you can take your idea and turn it into an app on AppExchange:

Step 1: Join

Set yourself up for success by joining the Partner Community. Explore, ask questions, and learn best practices from other Salesforce partners. This is where you’ll learn which app-building path is right for you.

Step 2: Build

Now it’s time to start building and turn your idea into reality. Sign up for a free Development Edition to build your app or connector. Use Trailhead to expand your Salesforce developer skills, and build using secure coding best practices so you are prepared for Security Review.

Step 3: Package

Next, it’s time to package your app. Managed packages provide intellectual property protection, enable the delivery of seamless upgrades, and provide support for license enforcement features. For specific steps on how to do this, check the developer guide.

Step 4: Design

A compelling AppExchange listing helps customers understand your value with demos, screenshots, pricing, and even on-the-spot trials or installs. Include screen shots, an attention-grabbing header image, and descriptions.

Start this step by linking your managed package to your listing. Once your package is linked to your listing, skip to step #5 and submit for Security Review. After you’ve submitted for Security Review, you can come back to this step and finish designing your listing. Step 4 and 5 can be completed in parallel.

Step 5: Review

Protecting customer data and maintaining trust are part of Salesforce’s core values. Security Review helps establish trust between you and Salesforce customers. Prepare for it early in your development process. Salesforce provides numerous free security resources to assist you with education, design, and development of apps.

Enroll in Trust Academy for practical, hands-on experience in the fundamentals of application security, how-to guidance on testing tools, and detailed instructions for how to submit for Security Review.

Congratulations! After you pass security review, you will be able to publish your app on AppExchange. The entire Salesforce ecosystem can now see and interact with your listing.

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Ian Dunckel
AppExchange and the Salesforce Ecosystem

AppExchange Product Marketing at Salesforce. All views are my own.