Introducing Tech Experts

New on Inside the Salesforce Ecosystem

Holly Rushton
AppExchange and the Salesforce Ecosystem
2 min readAug 20, 2018

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Peter Martin, an ISV Technical Evangelist, advises TrailheaDX attendees.

We live in a world where technology advances within the blink of an eye. Teams and individuals constantly learn new skills and ways to accomplish goals within their organizations — be it better project management or implementing Salesforce across multiple countries.

Among the many resources available to partners in the Salesforce ecosystem (and one of the most important resources for ISV partners to utilize) is the ISV Technical Enablement team — or, as you might lovingly hear at events and in meetings, “TEs”. Each TE hones their knowledge by focusing on one to two Expert Areas of the Salesforce Platform.

And we started thinking, “Whoa, these TEs have so much knowledge to share.” And while they do work hard to create content for webinars and publish to the Partner Community, we thought “why not share these incredible insights and know-how with the larger community?”

Thus, this new series is born on Inside the Salesforce Ecosystem. What kind of great content can you expect in Tech Experts? Insights and how-tos from our TEs, plus other contributors that have great ideas and stories to share. We hope you enjoy this new series and learn something new you didn’t know before.

Happy reading!

You can learn more about the technical resources available to AppExchange partners in our free ebook, A Complete Guide to the Salesforce Technical Enablement Team. Get your copy today.

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Holly Rushton
AppExchange and the Salesforce Ecosystem

Content Marketer at @salesforce @appexchange. Big fan of reading, Star Trek, craft beer, board games, and golf.