Meet the Startups
Introducing the 13 startups of the Salesforce Incubator Batch #2
Editor’s note: This is the inaugural post of our new Salesforce Incubator Series. Check back in regularly to see triumphs and lessons learned from these 13 startups over their five months in the Salesforce Incubator.
The Salesforce Incubator is pleased to welcome Batch #2!
On May 1st, a new group of 13 startups will join our five-month program to build the next generation of apps on the Salesforce Platform, leveraging both the power of Einstein and the Salesforce AppExchange to make their apps more intelligent and grow their businesses.
Startups will gain access to a broad network of mentors and advisors as well as exposure to technology and industry events, and be able to work from a beautiful workspace within the Salesforce San Francisco campus.
Before they join us, we wanted to share a little more about the problems they solve for their customers and the current challenges they need to tackle.
iWaboo
Mission
“IOT companies fail because they can’t commercialize their products.”
Ivan Marandola, CEO, iWaboo
iWaboo’s on a mission to connect IOT product builders and retailers through a curated platform. They aim to turn a time-consuming seller/buyer relationship into a simple, de-risked online experience.
Challenges to be tackled
“Current challenges include exposure and recognition as the go-to B2B source for indie tech products.”
Ivan Marandola, CEO, iWaboo
As the company continues to grow its presence, the team needs to build a more efficient sales process. With help from the Salesforce Incubator, they hope to shorten the cycle, increase lead gen, deal-to-leads ratio and improve funnel management.
Glassbreakers
Mission
“The mission of Glassbreakers is to shift the hands of power. We provide leading Fortune 500 with enterprise software solutions for employee inclusion.”
Eileen Carey, Founder & CEO, Glassbreakers
Challenges to be tackled
“We need to work through a repeatable customer success and onboarding process that scales for all of our growing user bases.”
Eileen Carey, Founder & CEO, Glassbreakers
Glassbreakers will focus on scale as they get ready to jump from servicing tens of thousands of employees to hundreds of thousands of employees.
VoiceOps
Mission
“We identify what your best sales and customer success reps do and help expand those best practices to the rest of the team.”
Daria Rose Evdokimova, Co-Founder & CEO, VoiceOps
By analyzing sales calls, VoiceOps helps customers improve on weaknesses such as missed upsell opportunities, poor closing timing and insufficient qualifying questions.
Challenges to be tackled
“The challenge at hand is nailing product-market fit. We’re live with hundreds of sales reps and some very happy managers that use the product everyday, but we need to better understand their unique pain points to fine-tune the value prop.”
Daria Rose Evdokimova, Co-Founder & CEO, VoiceOps
In the next six months, the company, which just announced a seed round and rebranding (previously Clover Intelligence), will maintain its focus on building a world-class engineering team and growing its customer base.
Joonko
Mission
“Companies in the US spend $8 billion a year on diversity programs, training and consulting with low success rates, and lose $64 billion on replacing employees who leave their jobs due to failed diversity management.”
Elad Shmilovich, Co-Founder & CMO, Joonko
Joonko offers AI-powered personal diversity and inclusion coaching, tackling unconscious bias in real-time. They believe that removing unconscious bias in real-time is the only way companies can provide all employees with a fair shot at success and truly achieve a diverse and inclusive workplace.
Challenges to be tackled
“In the coming months, we plan to expand our client base and work closely with forward-thinking companies to push real diversity and inclusion across their organization.”
Elad Shmilovich, Co-Founder & CMO, Joonko
NeuraFlash
Mission
NeuraFlash is Salesforce consulting powered by AI.
“We leverage AI to provide impactful experiences that increase sales, customer self-service and employee productivity for our clients.”
T. Brett Chisholm, CEO, NeuraFlash
Challenges to be tackled
“We look forward to having access to Salesforce Einstein leadership and collaborating with the other incubator companies.”
T. Brett Chisholm, CEO, NeuraFlash
NeuraFlash’s participation in our five-month program will allow them to accelerate the pace of innovation when building solutions for Salesforce customers.
Prophit Insight
Mission
Prophit Insight helps healthcare providers drive top-line growth by providing the analytics they need to make better decisions.
Challenges to be tackled
“We are just coming out of a successful pilot with Baystate Health and are quickly working to commercialize our product while still fine-tuning it to their needs.”
Michael Arian, Founder & CEO, Prophit Insight
During the program, Prophit Insight looks forward to tightening their Salesforce integration, including migrating their data visualization to Wave Analytics and expanding their AI capabilities by embedding Salesforce Einstein.
Hilo Studios
Mission
Hilo Studios, a current Salesforce AppExchange partner, developed a multi-source predictive system to provide tactical intelligence to sales teams.
“While customer intelligence and bookings reside in CRMs, revenue and sales transactions are locked in on-premise ERPs and therefore it is difficult to get insights across these silos.”
Kaushik Ruparel, CTO, Hilo Studios
Challenges to be tackled
“As part of the Salesforce incubator, Hilo Studios will advance its predictive revenue management application with Salesforce Einstein.”
Kaushik Ruparel, CTO, Hilo Studios
Diffeo
Mission
Diffeo is an AI-powered advanced search and discovery tool supporting business analysts in finance and consulting.
Challenges to be tackled
“Diffeo’s AI-powered research assistant will be ready to join your Quip thread soon.”
Emily Pavlini, Product Manager, Diffeo
As part of the Salesforce Incubator, Diffeo plans to add new integrations to Sales Cloud and Quip to help customers uncover connections between people and companies across their CRM records, disparate data in private cloud tools, and the Web.
MadKudu
Mission
MadKudu is a predictive lead scoring solution built exclusively for high-volume B2B SaaS companies.
Challenges to be tackled
The team shared their plans for the next few months:
- Leverage Salesforce Einstein to scale from 20 to hundreds of customers
- Refine the company’s go-to-market strategy, including going up-market and selling to more verticals
- Strengthen its Salesforce integration for a better user experience
Usersnap
Mission
Usernap is a bot-ready in-app messenger for external, visual communication with your customers.
“Customer experience is hard to measure. Scores like customer happiness can be statistically tracked but are not linked with individuals experiencing a digital product.”
Rebecca Vogels, Head of Marketing, Usersnap
Challenges to be tackled
“In the next five months, we will prove our hypothesis: It is possible to extract customer happiness information continuously on an individual level to allow for context-rich communication with users.”
Rebecca Vogels, Head of Marketing, Usersnap
Intricately
Mission
Intricately provides real-time sales insights for cloud technology.
Challenges to be tackled
The team shared that through the program, they will be focused on:
- Growing features to support enterprise team usage via a Salesforce native app
- Simplifying the company’s product to accelerate adoption
- Investing in case studies and content to help our customers get wins quicker
Stay tuned!
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