A Paw-fect TrailheaDX ’20 with AppExchange

Holly Rushton
AppExchange and the Salesforce Ecosystem
4 min readJun 17, 2020

It’s new, it’s virtual, it’s live — it’s TrailheaDX ’20. Salesforce brought a completely reimagined, one-of-a-kind virtual experience that connected makers, builders, doers, and dreamers looking to improve their Salesforce skillset.

TrailheaDX was the must-attend Salesforce developer event of the year. At TDX20, we virtually brought together developers, architects, admins, partners, and entrepreneurs for an immersive, high-touch experience where attendees learned from product experts while connecting, having fun, and giving back with the Trailblazer community.

Customers in the TrailheaDX Lounge

AppExchange was excited to inspire, empower, and motivate the community and ecosystem throughout the day. Here’s a look at theTrailheaDX adventure with AppExchange.

Learn, Learn, and Learn Some MOAR

AppExchange was on the Community & Ecosystem Channel at TrailheaDX. While tuned in, customers, partners, developers, and entrepreneurs experienced valuable, role-based content episodes plus an opportunity to ask the experts about how to get the most value out of the world’s leading enterprise app marketplace.

From top left to right: Charlie Richey and Jennifer Mercer, Anna Loughnan and Connie Dea

The day was packed with quality content. We shared how to drive your company’s digital transformation and gain the tools needed to succeed in today’s evolving economy, develop faster than ever with the Customer 360 Platform, and leverage best-in-class apps and solutions from AppExchange.

Be sure to watch the playback of these episodes:

Check out all the sessions.

3-Minute Demos from Work.com Apps at the Demo Jam

We had an epic, action-packed game show where AppExchange partners demoed their apps in three minutes for your vote. With a Work.com focus, and hosted by Salesforce MVP Joshua Hoskins and Amanda Nelson from the AppExchange, we had one exciting matchup, including:

Traction Guest

ComplianceQuest

Fusion Risk Management

And the winner of the TDX Demo Jam was….

More Can’t-Miss App-Tastic Moments at TrailheaDX

There were lots of ways you can engage, learn, and immerse yourself in everything TrailheaDX has to offer.

Visit the Virtual Expo

Customers dropped in throughout the event to see on-demand demos (including AppExchange’s), catch up on what’s new with the Salesforce platform, participate in virtual Circles of Success with other Trailblazers, and get answers straight from product experts. The Virtual Expo was home to our event sponsors, which meant you could learn how Salesforce partners are building apps, innovating, and available to help you reach your business goals.

Hearing from Leaders and Luminaries

The event started right with a heavy dose of inspiration with the TrailheaDX keynote Trailblazing Together, Innovating Through Change. Sarah Franklin, EVP and GM Platform, Trailhead, & AppExchange, and special guests look at how customers and Trailblazers are rapidly building solutions for their businesses in our new normal.

Additionally, the True to the Core session brought customers together with Salesforce execs — including Bret Taylor, President and Chief Operating Officer, Parker Harris, Co-founder and CTO, and Sarah Franklin — to get questions answered.

Exploring the Admin, Developer, and Architect Channels

One of the best aspects of TrailheaDX is the sheer wealth of great content. Here’s what the other channels offered.

  • Admin Channel: Offered the latest innovations on the platform in automation, app building, mobile, security, analytics, and more, straight from the product managers who built them.
  • Developer Channel: Shared low-code and pro-code resources and tools you can use to develop industry-leading enterprise apps, get the latest guidance on how to innovate through change, and see what’s possible with the Customer 360 Platform, straight from Salesforce product managers and engineers.
  • Architect Channel: All about what you need to know now to guide your teams and customers through change.

We hope you enjoyed TrailheaDX. Continue to follow @appexchange on Twitter for more insights.

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Holly Rushton
AppExchange and the Salesforce Ecosystem

Content Marketer at @salesforce @appexchange. Big fan of reading, Star Trek, craft beer, board games, and golf.