The 3-Minute Pitch that Won Over Dreamforce Audiences — Twice

A conversation with Conversica, winner of two Dreamforce Demo Jams

Molly Hoffmeister
Dec 4, 2017 · 4 min read

Effective pitch writing is a topic that we’ve taken on time and time again, and with good reason. Whether you’re an aspiring entrepreneur or a well-established Salesforce partner, being able to sell others on your vision in a concise and memorable way is a critical skill — which is one of the reasons that we developed the AppExchange Demo Jam series.

If you’ve ever joined us for a live Demo Jam or the monthly webinar series, you know that these fast-paced competitions feature four to five AppExchange partners battling it out with three-minute live demos of their apps (no slides allowed). When all the participants have completed their demos, the audience votes online to choose the winner.

This year at Dreamforce, we went big with eight live Demo Jams, including a ‘Mega Demo Jam’ where winners from the other seven sessions competed for the final trophy. And this year’s ultimate Demo Jam champion was Conversica, an automated sales assistant for Salesforce users. Read on to learn what Gary Gerber, Senior Director and Head of Product Marketing at Conversica, had to say about the experience, and how the team came up with the pitch/rap that won over the crowd — twice.

Tell us a little bit more about Conversica.

Nice pitch! So, what did you find to be the most challenging part of participating in our Dreamforce Demo Jams? Which part did you enjoy the most?

How did you come up with your unique approach to your demo (rapping)?

Did you find the exercise of condensing your demo down to three minutes to be helpful? How about the show vs. tell format?

What did you learn from this experience?

What’s next for Conversica?

Congratulations, team Conversica!

Learn more about Conversica here.

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