The Salesforce Values That Impact the Way We Work

Richard Britton
Jan 9, 2018 · 4 min read
Image for post
Image for post
Photo credit: @chrissylynnfoto

The values of a company go beyond words in a corporate deck. When you believe in your values, and every employee believes in your values, magic and major change can happen. For instance, Nordstrom’s core value is Customer Service, and every employee takes a complete, unwavering, uncompromising commitment to creating personalized customer experience. Zappos, Southwest, and Starbucks also focus on Customer Service as a value, delivering “WOW Through Service” (as Zappos puts it) with every customer interaction.

Core values guide employees’ behaviors, decisions, and actions every day. Salesforce has nine core values, and each individual at Salesforce is personally responsible for living them. That’s how they make the vision of the Salesforce Ohana a reality.

While you can reference this helpful Trailhead module to learn about all nine values, I’m going to focus on four Salesforce values that resonate with Cloudsense each and every day. You may leave with some ideas you can take to your company, or begin to implement them yourself.


Trust is Salesforce’s number one value and they claim that it’s fundamental to their success. “We are serious about creating and maintaining trusted connections with our customers, and do whatever it takes to keep their data secure. We communicate transparently with every customer and engage intelligently with our technology to ensure all information is safe and secure. We’ve worked hard to build a foundation of trust with our customers, and it’s our job to protect that trust at all times.” (Source)

As past Salesforce users and enterprise customers, CloudSense’s founders have walked in our customers’ shoes. We understand where they’re coming from and what they want. This establishes a foundation of trust that we build upon by continually delivering outstanding results for our customers. Our partnership with Salesforce furthers this trust, keeping our customers safe in the knowledge that CloudSense is built on a safe and secure platform.


“We are empowered to expand our business offerings, grow our employee base, increase our impact, and create enormous stakeholder value for our employees, customers, partners, and communities. And we work every day to drive our customers’ success so that we can continue growing together.” (Source)

CloudSense is growing fast. This year we opened four new offices, taking our total to nine, and we are fast approaching 300 employees around the world. We’re passionate about helping our customers to experience the same kind of growth. By giving them renewed vigor in the digital world and the means to find success through Salesforce, we help our customers grow as the innovators of the future.


“Thinking differently is in our DNA. Our leaders encourage us, and we encourage each other, to challenge the status quo, work outside of our comfort zones, and pursue initiatives that have the potential to influence the way we do business. Our passionate spirit of innovation binds us together and enables us to achieve extraordinary things.” (Source)

At CloudSense, we get excited about helping household organizations to reinvent themselves. We’re proud that through continually developing new products and innovating on the Salesforce Platform, we enable our customers to thrive. We challenge the way things have always been done and use our platform to pioneer a new approach alongside Salesforce.


“We passionately believe in equal treatment for all. In order for Salesforce to thrive, each of our employees must feel welcome, valued, and respected. Our diverse workforce gives us the unique perspectives, experiences, and talents we need to build the most innovative products and engage effectively with our customers and partners. Every day we are striving to do better as we evolve as a company. We’re committed to building a more diverse workforce that mirrors the communities where we work and live. In that spirit, we are working to increase diversity at Salesforce across three fronts: equal pay, equal advancement, and equal opportunity.” (Source)

Salesforce acts as a guiding light for CloudSense, and all companies, by pushing diversity and equality as passionately as it sells its solutions. We know we can do better on equality and diversity. We’re keenly aware that a broader spectrum of thought will help us continue to challenge the way things are done and, as the company continues to grow, this is an area we are working hard to address.

There are many more values of high importance, including customer success, wellbeing, transparency, giving back, and fun (Salesforce takes work seriously, but not too seriously). As partners, it’s important to know and trust that Salesforce are here to help us succeed. When our whole Ohana — Salesforce employees, customers, partners and communities — works together, we can improve the state of the world.

What can you do to help bring your company’s values to life or to empower your company with some of Salesforce’s values? Live the values with this Trailhead Module.

CloudSense, the industry-specific commerce software company, enables leading organizations worldwide to sell more, launch faster and reduce costs by providing seamlessly connected, digital-first customer experiences, all on Salesforce. Find out more at

Image for post
Image for post

AppExchange and the Salesforce Ecosystem

Brought to you by Salesforce AppExchange, learn customer…

Richard Britton

Written by

CEO & Co-Founder of CloudSense – helping organizations worldwide to sell more, launch faster and reduce costs, all on Salesforce.

AppExchange and the Salesforce Ecosystem

Brought to you by Salesforce AppExchange, learn customer and business success insights - straight from leaders in the Salesforce ecosystem.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store