3 Ways to Maximize Your Marketing Potential in Salesforce

Image via Motion Array under license to Eric Ramos.

It’s easy to get bogged down in the day-to-day of B2B marketing. You’re busy, you have a lot on your plate, and it feels like there has never been more work to do. But B2B marketers are also responsible for reporting on their success — how they’re generating leads through various channels, what percentage of those leads converted into deals, etc. Reporting B2B marketing success can be tricky if you don’t know where to start or what data points matter most.

Here are three ways that will help maximize your B2B marketing potential:

1. Simplify reporting for marketing
2. Never have an unknown lead source again
3. Build a buying group to better personalize the customer buying experience

Simplify Reporting for Marketing

When it comes to B2B marketing reporting, it’s easy to feel overwhelmed. After all, there’s a lot of data to track — from website visits and leads generated to social media activity and email open rates. Trying to make sense of it all and compile it into a cohesive report can seem like an impossible task.

But it doesn’t have to be. There are a few ways to simplify B2B marketing reporting that will make the process less daunting.