6 Quick Ways to Amplify Your Marketing Strategy
So you’ve built a brand new app and now you want the entire world to know about it. In an all-digital workplace, marketing has become more connected than ever. While new formats and platforms are continuously introduced to the public, it’s become more important to establish and maintain an online presence. Here are a few quick tips you can use to spread awareness of your app.
Build Your Social Media Presence
Social media is here to stay. Are you connecting with customers there? Social media has revolutionized the way companies formatted their messaging and challenged marketers to create impactful messages within seconds.
Thankfully, the Partner Marketing Center app on AppExchange can help you get started. This solution provides you access to various branded tools, social templates, and email campaigns to help you stand out from the crowd. Don’t forget to leverage LinkedIn and Facebook to create dedicated pages or groups for your solution and connect with your audience in a more personal way.
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Track Your Performance
If you’re not tracking your social media performance, you’ll never know if your strategies are working. While metrics vary across platforms, some of the key metrics you want to monitor are engagements, followers, and shares. Most platforms will have their own built-in analytics tool to help you get started and you can also explore services that provide more detailed insights. BrandWatch on AppExchange is a great example for you to try. They even have a free AppExchange app that serves as a social listening war room, and integrates seamlessly with Datorama to provide you with details on your impact for both paid and organic campaigns.
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Launch an Email Campaign
Despite the rise of social media and personalized content, email is still highly valuable to customers. Studies show 99% of consumers check their email daily. Consider launching a targeted email campaign! Email has a variety of advantages compared to social media. For one, you own all your content and contacts. You can also establish a cadence that works for you. Some organizations choose to send emails on a monthly basis, while others choose to send out content every day. This can sound a bit daunting, but AppExchange is here to help! Better yet, don’t have to start from scratch, and can use pre made email templates to help you launch your campaign faster than ever.
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Create Promotional Videos
If a picture is worth a thousand words, a video is worth a million. Video consumption is at an all-time high among leads, with an estimated 76% increase in video traffic by 2025. Newer platforms like TikTok have helped fuel this demand for video content. All you really need to get started is a vibrant personality and a video editing tool. Consider creating engaging product demos, FAQs, and customer testimonials for Youtube or other video-sharing sites. You can explore some of the content on the AppExchange Youtube Channel for inspiration. Even more, with Salesforce Labs you can easily link your marketing videos directly in your email templates, so your email audience can be notified of new video content as soon as they drop.
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Build a Dedicated Site
Finally, one of the most important things you can do to help collect leads and gather interest around your product is to build a dedicated site around it. Salesforce Experience Cloud can help you create yours and includes various templates and tools to help you customize and make it your own. Bonus, there are several AppExchange solutions that can extend your site even more, like the super-cool events calendar listed below. Having an official site can help you solidify your brand and provide customers with a unified portal of all your products, services, and content. You can even build out your own knowledge base to help answer some of your customers’ FAQs and save your service team’s bandwidth.
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Join an Event
In-person events are back and we couldn’t be appy-er! We encourage you to safely make as many IRL appearances as possible, host an event, or even create content virtually to share across your social channels for maximum reach, like Salesforce Labs Day. While hosting or attending an event can take tons of effort, it’s definitely one of the best ways to connect with customers and share your product! Decided to host? A few of the essentials you’ll want to cover for your upcoming event include budget, sessions, speakers, registrations, and venue. Prizes and goodies are also fun to include and can help boost excitement among customers and leads.
Start planning and managing your own events:
Connect with Us Today!
Go out there and conquer the world! As long as your message is clear, concise, and told through an interesting personality, people will listen and ultimately create a whole community around your product. The AppExchange Marketing Program can also help you grow your online presence and optimize your marketing strategy. If you’re not already, be sure to follow Salesforce Labs on Twitter to stay updated on new Labs released on AppExchange! Our community of talented builders is always bringing new innovative solutions to help solve some of your most common business challenges.
Have you tried any of these solutions? Let us know what you thought on Twitter, or leave a review on AppExchange to share your feedback!
