What 5 Million AppExchange Installs Means to Salesforce Trailblazers

As the AppExchange hits a major milestone, Salesforce employees, customers and partners weigh in on why this trend is no fluke

Ecosystems give customers a powerful ingredient for business success: Choice.

At it’s inception, the whole objective of the AppExchange was to create an environment where customers had a choice when making decisions about their business — after all, every business is unique and has unique needs. Having access to an ecosystem of ready-made solutions to address those needs greatly simplifies life:

“Whenever I get a request for new functionality or have a new challenge to solve, I head for the AppExchange. Solutions that may have taken months to create on our own are literally at our fingertips and configured in a matter of hours — sometimes even minutes.” — Leyna Hoffer, CRM Success Manager, Edmentum

Over time, those choices only continue to get more powerful, more specialized, more competitive — and for customers, that means more control. “The AppExchange has grown into a powerhouse,” Amber Boaz of Rapid7 tells us. “These days you have the champagne problem of having to try out several apps to see which best meets your needs.”

“I feel like my voice has value. When I’m reviewing an app, I really feel like I’m a part of something really big; I’m affecting change.” — Maggie Jolitz, Director of Operations Services, NPI

That change translates directly into a stronger marketplace of partner solutions: “Salesforce users have helped to curate the AppExchange by using apps and reviewing them,” notes partner Blakely Graham, Co-Founder of Bracket Labs. “Any good marketplace needs that level of consumer feedback to help with trust and purchasing decisions.”

Ecosystems enable partners to focus on what they do best: Offering world-class solutions to customers.

In the process of creating an invaluable variety of options for end customers, ecosystems give rise to thriving businesses in their own right (and if you don’t believe me, take a look at how Veeva’s story turned out). That’s largely because the benefits of building a product in an existing ecosystem are significant — from faster build time to greater reach with customers to less friction in the sales cycle — giving the partners who do so more time to focus on differentiating themselves where it matters most:

“[Customers] can feel confident that native, managed applications are built on the trusted Salesforce infrastructure and meet Salesforce compliance standards. With these stakes firmly planted, application providers like CloudCraze can concentrate on building trailblazing solutions.” — Chris Dalton, CEO, CloudCraze

Ecosystems also offer a unique opportunity for partners to go to market together, resulting in sales cycles that are more personalized, efficient, and tailored to solving complex customer challenges. “The largest change we have seen over our last 10 years of working on the AppExchange is the number of partners working together throughout the ecosystem,” says Brian Walsh, CEO of CodeScience. “This is truly the embodiment of Salesforce Ohana: partners collaborating to solve customers’ needs.”

Choice and world-class solutions drive a better future.

By empowering businesses of every size and across every industry to build strong solutions, ecosystems become breeding grounds for innovation. This means they continue to grow and effortlessly adapt to emerging trends.

“The AppExchange includes apps, components, consulting services, and more — and the ecosystem is growing faster than ever before. Looking toward the future, we will see a deeper expertise in industry solutions, business-changing bolts, and massive data opportunities that will create a fully integrated world for us at work and at home.” — Leslie Tom

My fellow AppExchange leader Kori O’Brien, SVP of Global ISVs, put it best: “AppExchange is the future of Salesforce. It translates across all boundaries and pioneers an approach to customer success the industry has never seen before.”


Inside the Salesforce Ecosystem

Brought to you by Salesforce AppExchange, learn customer and business success insights - straight from leaders in the Salesforce ecosystem.

Leyla Seka

Written by

EVP AppExchange, @Salesforce

Inside the Salesforce Ecosystem

Brought to you by Salesforce AppExchange, learn customer and business success insights - straight from leaders in the Salesforce ecosystem.