7 Basic Rules for an exceptional Button Design

Tokyo Studio
Inside Tokyo
Published in
1 min readDec 11, 2019

We could say that the “Call To Action” is one of the most commented interaction items, we hope and exposed in recent years. its importance could be elevated to the need to have a greater or even crucial role, but we have rarely understood what an efficient CTA does for us, for our brand and for that digital channel of interaction.

The great technical absentee behind all this paraphernalia is the Button. A visual fragment that, built with the correct regulations, can do more for us in many aspects.

The research in charge is executed by our colleague Nick Babish, a great exponent of the world UX and who summarizes in a simple way 7 of the most crucial steps at the time of designer an attractive and above all efficient keypad.

“Your ability to interpret clickability signifiers aren’t the same as your users’ because you know what each element in your own design is intended to do.” — Nick Babish

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Tokyo Studio
Inside Tokyo

Our inner mantra is focused on tailored and deliver the idea that makes your brand memorable. We are a digital media and visual studio. www.tokyostd.com