How one typeface took over movie posters
Published in
1 min readJul 2, 2018
As every designer must know, fonts are a crucial element in the design process and for a movie promotional kit, typography could represent the 80% of the first visual impact.
According to the stunning and worth work by graphic designer Yves Peter, the font TRAJAN is the most non-official, “official” font that Hollywood chooses for a vast movie poster.
The people from VOX develop this concept in a new episode of By Design. Take a look.
