An Exciting New Future — Announcing Felicia Bochicchio as Unbounce CEO
Rick Perreault Steps Aside as CEO and Becomes Unbounce’s Executive Chair
2021 has been a big year for Unbounce. We launched our new AI-powered landing page builder, acquired Snazzy.AI (now Smart Copy), and unleashed our conversion intelligence platform to the market. All while welcoming no less than 75 new Unbouncers to the team.
Today we’re excited to announce the next chapter of Unbounce, with Felicia Bochicchio taking over as CEO.
Outgoing CEO and Co-Founder Rick Perreault will continue to stay close to Unbounce by stepping into the role of executive chair of the board. “Felicia made my decision to step down as CEO so much easier because I knew Unbounce already had the perfect leader to pick up the torch,” says Rick.
Last year, upon being diagnosed with cancer, Rick took a leave of absence to receive treatment and recover. Now cancer-free, he decided to promote Felicia to CEO to focus on staying healthy while still maintaining an advisory role at Unbounce. “I’m grateful to have the ability to switch gears and create the space to focus on my family and my health while still being very involved in the business,” he explains.
“Unbounce’s values are integrated into all that we do, and feeling so deeply supported in this decision is just another example of how proud I am to have built a company that genuinely prioritizes the well-being of our people.” — Rick Perreault, Unbounce Co-Founder and Executive Chair of the Board (Former CEO)
About Our New CEO: Felicia Bochicchio
Felicia has more than 25 years of experience helping companies scale in high-growth environments. She joined Unbounce as chief revenue officer in June 2018 and was promoted to president in 2020 after we raised our first major round of funding.
During Rick’s leave of absence earlier this year, she stepped in as the most senior decision-maker and primary liaison to the board of directors. During that time, she also led Unbounce to acquire Snazzy AI (now Smart Copy), delivered our Smart Builder solution to market, and onboarded new CFO, Gregory Dos Santos.
“Felicia has been instrumental in driving the growth of the business, developing our conversion intelligence strategy, and continuing to make Unbounce a place where our people can do their best work. She also has a growth mindset as I’ve never seen before — backed by the drive, tenacity, and resilience to take Unbounce to the next level. She also truly understands how our values need to show up at Unbounce and understands what it means to be people first.” — Rick Perreault, Unbounce Co-Founder and Executive Chair of the Board (Former CEO)
As CEO, she will continue to lead Unbounce’s efforts to advance a new market category set to deliver conversion intelligence solutions specifically designed for small and midsize companies. “As always, our goal is to help SMBs optimize their marketing, increase their conversions and grow their businesses in smarter ways that allow them to compete at a level that previously might not have been possible,” says Felicia.
“We have the opportunity to help hundreds of thousands SMBs grow smarter while we pioneer a whole new era of digital marketing. And I can’t wait to get started.” — Felicia Bochicchio, Unbounce CEO
Beyond her vision for the future, Felicia also has a steadfast commitment to prioritizing Unbounce’s diversity, equity and inclusion, and social impact initiatives within Unbounce and our larger community.
Looking Ahead
When Rick co-founded Unbounce in 2009, it was to solve a pain point that he encountered many times as a web designer — waiting on developers to build and optimize landing pages for new marketing campaigns. Today’s Unbounce is one of Canada’s fastest-growing tech companies, with a globally distributed team of more than 250 people and offices in Berlin and Vancouver. To date, our solutions have powered over 1.5 billion conversions for customers worldwide.
“Rick and the Unbounce founders have built an incredible foundation for our team over the past decade — from our values of courage and diversity that underpin everything we do at Unbounce, to our decade-long business growth, to our commitment to helping the world experience better marketing.” — Felicia Bochicchio, Unbounce CEO
The future’s indeed exciting, and we look forward to reaching new heights with our customers, partners and people as we help thousands of SMBs grow smarter with conversion intelligence. Here’s to the next chapter of Unbounce!
