Announcement: The Unbounce Team Grows with the Acquisition LeadsRx
It’s a term every small business marketer dreads — attribution. It’s complicated, difficult, and the type of thing that keeps marketers up at night.
That’s why we’re extremely excited to announce Unbounce has acquired LeadsRx, a leading marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. And we’re talking about so much more than just tracking clicks from social media — it’s about understanding the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and all other advertising channels.
“Attribution is one of the most painful parts of marketing. Validating your costs and ROI to your CEO, clients, and investors is harder than ever as competition and new marketing channels continue to grow at a rapid pace. LeadsRx solves these pain points for marketers by showing them which channels are performing and which aren’t.” — Tamara Grominsky, Chief Strategy Officer of Unbounce.
Since opening its doors in 2015 in Portland, Oregon, LeadsRx has helped marketers optimize billions of dollars in marketing spend, collect anonymous customer data from 2.5 billion customer touchpoints, and help them make faster and more informed decisions. Today, the 21-person team at LeadsRx serves more than 5 000 brands and agencies ranging from iHeartMedia and Casper to Cumulus Media, Diray Media, and Rakuten Advertising.
“By combining LeadsRx’s wealth of data with Unbounce’s conversion intelligence platform, we have the opportunity to deliver conversion value to marketers across a wider spectrum of the marketing funnel. We’re thrilled to welcome LeadsRx to the Unbounce team as we continue our journey of bringing conversion intelligence solutions to marketers around the world.” — Tamara Grominsky, Chief Strategy Officer of Unbounce.
Together, Unbounce and LeadsRx will unlock new opportunities to help marketers and businesses grow smarter and faster.
“Unbounce and LeadsRx share a vision for the future of marketing that machines and marketers can work better together to produce the best results possible. I’m excited for what the future holds and the innovative products we will be able to offer companies and agencies around the world.” — AJ Brown, CEO and co-founder of LeadsRx.
Over the past two years, Unbounce has begun to shape a new era of marketing by helping more SMB marketers experience the power of conversion intelligence. This has included the release of game-changing tools like Smart Traffic, Smart Builder, and Smart Copy. We’re looking forward to bringing a wealth of new data and the incredible value of LeadsRx’s marketing attribution solutions to SMB marketers — stay tuned!
