How One PPC Agency Uses Landing Pages To Grow Their Client Base (and Revenue)
By Chelsea Scholz
Agencies are no stranger to the fact that growing your client base is hard. Like harder than a pile of bricks encased in concrete: h-a-r-d. Sometimes, you gotta bend over backward to keep your current client base strong — let alone add to it. And the difficulty level multiplies when you throw in a worldwide pandemic, economic recession, and the stress of working from home.
But throughout all of this, some agencies are out there making client attraction and retention look easy. And they’re not just making it a priority to grow their agency — they’re doing it in a very smart and lucrative way, too.
Say hi to Patrick Schrodt, Founder of Titan PPC.
Patrick’s agency works with over 500 businesses a month and provides PPC services for over 175 different marketing agencies (through www.ppc.ninja, Titan PPC’s private label partner program). Whew! That’s a lot of ads.
But all of this success didn’t just fall into Titan PPC’s lap overnight. They’ve been steadily growing their client base since 2013 by offering landing page and conversion optimization services. More recently, Patrick has been using the Unbounce Partner Program to bring in even more clients and revenue.
We chatted with Patrick to find out how he did it — and what other agency marketers can learn from the Titan PPC approach.
Staying Competitive in a Crowded Industry
It’s becoming more and more challenging to scale up your agency and keep long-term clients. Competition is fierce in this industry — and it seems like every day a new agency pops up looking to take a piece of your business. (You can try telling them that you called “dibs” on your clients first — but that might not get you very far.)
For Patrick, landing pages and the Unbounce Partner Program have become key tools to help Titan PPC retain customers and bring in more revenue.
Here’s how they do it — instead of charging thousands for a simple landing page build (like many other agencies), Titan PPC charges a small one-time fee for a custom design and 10 page variations. Because they’re using Unbounce to build the landing pages, Patrick says their team can create these landing pages quickly and cost-effectively.
So the customer then gets 10 pages and a dedicated team to work with them on promotion. And when conversion rates inevitably start to skyrocket, that customer sees the value and decides to stick around for a longer period of time. It’s a landing page match made in heaven.
With landing pages, Patrick says their retention rate for clients has climbed to an astonishing average of 29 months. (Wowza, that’s about as long as the average romantic relationship these days.) They now have hundreds of active monthly clients in agency Unbounce accounts.
And here’s the really cool part — Patrick says they’re driving more revenue from each client relationship as well, thanks to the Unbounce Partner Program.
Earning Monthly Revenue for Each Client Referral
Patrick Schrodt was actually instrumental in helping Unbounce build out the Partner Program into what it is today. He’s helped provide his agency as well as countless others with a way to earn revenue from all of their client referrals and retention strategies that involve landing pages.
The Unbounce Partner Program has allowed businesses like Titan PPC to open up entirely new revenue streams for their businesses just by referring clients to the product. Here’s how it works:
- When a client signs up, the agency receives 20% of the recurring revenue for anyone referred to Unbounce for as long as they’re a customer (what a win).
- Then, the agency receives a unique referral link that nets anybody you refer 20% off Unbounce for the first three months (win-win).
- Plus, there are great perks like working with a personal coach to help you land even more new clients from referrals (win-win-win!).
With Titan PPC servicing over 500 businesses per month (with, again, an average retention rate of 29 months), Patrick has been able to earn back thousands of dollars every month from the Partner Program. But for him, it’s not about the money. They’ve seen real value in using the Unbounce platform and are genuinely interested in helping their clients see better results. And we can’t thank him enough.
“In addition to offering Unbounce landing page services, the Partner Program has added a new revenue stream for us. We’re boosting conversion rates for our clients while earning thousands in recurring revenue. It’s win-win-win.”
Wanna See For Yourself?
If you’re reading this and thinking to yourself ‘hey, this seems like a great way to increase my client retention rates and make a little cash, too!’ — then we’d love to have you join the Unbounce Partner Program.
Titan PPC saw their clients get amazing conversion rates, and get real value out of working with them long term. By becoming an Unbounce Partner, you can see the same results (both in cash but in good feels too).
