[Infographic] The Data Behind Landing Page Trends in 2018

Unbounce
Unbounce
Apr 3, 2018 · 3 min read
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For any digital marketer, landing pages are an essential tool for generating leads and sales. After a visitor clicks on an ad, a contest page, or a link in an email, a landing page is their first touchpoint. The value and relevance of this offer will most definitely have a major impact on whether the visitor converts to a lead or sale.

But what makes up a high performing landing page? What are the attributes and nuances between a high- and low-performing page?

At Unbounce, we set out to answer these questions (and many more). As the leading landing page platform for over nine years and one of the top 10 tools marketers need to know about according to Forbes, we know a thing or two about how to optimize a landing page for maximum conversions.

This time, we drew on the hundreds of thousands of landing pages built in Unbounce to discover proprietary findings about the specific attributes of a landing page and how they related to conversions.

The findings from this study are based on an analysis of 18,639 lead gen and click-through landing pages that were graded by the Unbounce Landing Page Analyzer and then correlated with each page’s self-reported conversion rate. The analysis examined characteristics of a landing page such as: links, page speed, social proof, mobile-responsiveness, word count and traffic source.

Let’s take a look at some of the major findings we discovered:

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If you want to run your landing pages through the Landing Page Analyzer and receive a personalized report with tips to improve those pages further, head over to unbounce.com/landing-page-analyzer.

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Unbounce

Written by

Unbounce

Build high-converting landing pages, popups and sticky bars for your marketing campaigns without developers. Talking marketing, tech, and Canadian goodness.

Inside Unbounce

The leading landing page platform that helps you convert more of your visitors into leads, sales, and customers, all without the need for a developer. Come work with us 👉 unbounce.com/careers

Unbounce

Written by

Unbounce

Build high-converting landing pages, popups and sticky bars for your marketing campaigns without developers. Talking marketing, tech, and Canadian goodness.

Inside Unbounce

The leading landing page platform that helps you convert more of your visitors into leads, sales, and customers, all without the need for a developer. Come work with us 👉 unbounce.com/careers

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