Why Ad-to-Page Relevancy Matters, and How Unbounce Can Help

Inside Unbounce
Published in
3 min readApr 24, 2023


If you’ve ever run digital ads, you know that ad copy is crucial. You only have a couple of seconds to grab their attention and get them to click through to your landing page — otherwise, you’ve lost them.

However, it’s not enough to just create compelling ad copy. It also should match the content of the landing page that your visitors are sent to after clicking on your ad (a.k.a message matching). When the ad copy and landing page match up, the results can be phenomenal. Here are just a few reasons why:

  • It creates a sense of continuity. When a customer clicks on an ad and is taken to a landing page that matches the copy of the ad, the funnel is clear and so is the path to conversion. It seamlessly guides visitors through the flow you, as a marketer, intended them to go on.
  • It encourages conversion. If your ad copy promises your customers one thing, but your landing page gives them something completely different, they’re not going to be happy. They may just leave your site altogether. Promoting a consistent message from the ad to the landing page will encourage visitors to follow through on their initial interest and take action, whether that be making a purchase, signing up for a free trial, or something else.
  • It creates trust. When your ad copy and landing page match, it shows that you’re a reputable company that delivers on its promises. Customers will feel at ease, knowing that they can trust you to provide them with the information or product they’re looking for.

Ultimately, the goal of your ad campaign is to drive traffic to your site and convert those visitors into customers. Making sure that your ad copy matches your landing page is one of the most important things you can do to achieve that goal.

Unfortunately, achieving ad-to-page relevancy isn’t always easy. Writing compelling ad copy that aligns with your landing page content can be tough enough. But when you’re running multiple campaigns on different platforms, it can quickly become overwhelming.

Thankfully, Unbounce has just released a new tool called URL to ads. With just one click, URL to Ad generates relevant ad copy for all major ad platforms, including Google, Facebook and Linkedin and Twitter.

Here’s how it works:

1. Add your URL
Just copy and paste your landing page or website into the URL to ads tool.

2. Generate your ads
The tool will automatically generate ad headlines, body text, and call-to-action buttons that are guaranteed to match your landing page content. Five different ads for five different platforms in a snap: tailored ads for Google, Facebook, Twitter, Linkedin and Bing in one go.

It’s that simple!

If you’re struggling with ad-to-page relevancy, URL to ads is the perfect solution. It’s a game-changer for digital marketers that want to launch better campaigns, faster. So whether you’re a beginner, an expert, or anything in between, Unbounce is here to help.

URL to ads takes the hassle out of ad copy creation, so you can save time and focus on other aspects of your campaigns. And it only takes a couple of minutes to get started, so why not give it a try today?

“PS — Wanna write a post like this yourself but can’t find the time? We’ll let you in on a little secret on how the majority of businesses get it done, it starts with “A” and ends with “I”. Yes, you got it, this post was written with Smart Copy.”



Inside Unbounce

Build high-converting landing pages, popups and sticky bars for your marketing campaigns without developers. Talking marketing, tech, and Canadian goodness.