How Even a Cold Email Can Boost Your Sales

Stefanos Katsimpas
Dec 7, 2016 · 4 min read
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Improve Open Rate.

You need to have an eye-catching mail subject to make them open your e-mail.

  1. Always use a number
  2. Try not to mention what you do in general, but how the customer will benefit from you and your product
  3. Most email clients support pre-read of mail content. So the very first sentences or phrases will also appear, before someone decides to read the email. How you structure the beginning of the email is often as important as the attractiveness of the subject! (you could have some personal info there like: Hey Stefanos, did you know that..)
  4. Send the same mail with a different subject to users who didn’t open the first one

Don’t Use Important Text on Images!

The idea is simple. Images take some time to load (some mail clients don’t even load them — until the user let them to). If you have important text on your images, there is a big possibility that someone will never read it.

Have a Clear Value Proposition and Always a Call-to-Action Button.

Your value proposition should be clear, to the point and with a call to action button! You need the user to “leave” the mail and land on your landing page.

  • Can you automatically generate personalized emails with cross-selling recommendations based on your visitors’ browsing history (e.g., recommend Product 2 to those who have viewed Product 1 on your e-shop)? Again, you can do that using ContactPigeon.

Build Your Brand Credibility with Customer Testimonials

In your website you have wonderful testimonials and you are proud that big companies are using your product, but not all potential customers will land on your website (even if you contact them). Why not have these data in your sales emails too?

Bonus Tip

Before sending the mail you should do your homework. There is a nice growth hack that I like to call:

  1. One week before sending the mail, try to create a Facebook Custom Audience and Google Customer Match with these mails.
  2. Target them with ads.
  3. Congrats! You converted a cold lead into a warm one.
Image Credits: GIPHY

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Stefanos Katsimpas

Written by

co-Founder at MyJobNow

Inside VentureFriends

Stories from a VC Team with Sneakers