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Losing Your Purpose

Ash Jones
Insight Owl
Published in
5 min readFeb 22, 2021

I lost my purpose and it crushed me

Have you ever felt like you lost your purpose and lost all motivation in your life?

I lost my purpose in the beginning of 2020 and it shattered me.

Feeling Crushed

If you read the first article in this series, you know that I discovered my purpose was to build an app to help people connect.

I was working on building the app and launching a startup with it. Everything was going great. I joined my local co-working space, enrolled in a startup incubator program, and was building the app and the startup. Above all, I was thrilled to be living my purpose and working on something meaningful. I was ecstatic to spend each day working on getting closer to realizing my vision.

For one of our workshops, we had to do some market research. I had done quite a bit of market research before and had not seen anything like what I was building, so I was not expecting to find anything new.

But I came across an app which did exactly what I had in mind, had already been launched for years, had significant funding, and had a great team behind it.

I was devastated when I saw this app already existed.

I lost all my motivation to keep working on it. At the time, building something unique…

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Insight Owl
Insight Owl

Published in Insight Owl

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Ash Jones
Ash Jones

Written by Ash Jones

Philosopher. Writer. Writing about self-development, focus, eliminating distractions

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