Extinction Ethnography: towards a cultural scene

UPDATE: I recorded some audio where I discuss these principles here

What we aim to do:

Provide radical, profound and transformative insight that shifts mindsets
Use the internet to battle alienation and loneliness; bringing people together physically through diverse and inspirational narratives
Oppose the processes of financialization, extraction, toxicity, colonialism, neoliberalism, narcissism and exploitation
Encourage the processes of rewilding, regeneration, biomimicry, emergence and participation
Support open-source philosophy and the creative commons
Help people, wherever they live or work, explore notions of transcendence, self-representation and the imagination of alternative systems
End advertising ‘attention pollution’ by radically redesigning the way products, services and experiences are innovated and communicated to people
End competitive market-speak and nurture a communication system based on regenerative language
Cultivate non-commercial spaces that allow for the rewilding of cultural energy
Focus on how to use money and profit as an enabling tool, not as an aim

How we will do it

Develop wellness models that are multidimensional and holistic, especially in relation to our complex digital, personal and professional lives
Design cultural enrichment programs within organisations that help employees explore their cultural identity
Equip people with the tools, methods and processes they need to empathise with other cultures and societies
Reimagine the traveller as an environmentally and culturally sustainable explorer
Provide the most advanced insight in the most accessible way
Understand artists as practitioners of advanced thinking, bringing artivism deep within organisational decision making
Integrate thinking from the critical (post)humanities into existing design processes
Link progressive businesses, emerging subcultures, media providers, and institutions together