Top 21 Content Marketing Metrics to Review in 2015

Managing content-marketing month after month is both exhilarating as well as challenging. With numbers to crunch month after month, it’s most possible to often deflect when it comes to our goals. Engaging blog-posts, videos, infographics, podcast, the whole barrage of social media posts, the measure, KPI’s your CEO and CFO watching results in terms of cost, revenue and margins. Phew… that’s a lot.

Beginnings are always great, because it carries a ton of hope. But it wears of soon in the face of complexities of scale and uncertainty of the market climate.

Why should you review?

That’s probably a great question, here’s the why — You are very soon going to be drawing plans for 2016. Most often making elaborate presentations to the management. What we have observed is often what’s lacking is the right data. Getting that right is the first step to the path of awesome growth!

Great, so what we reviewing?

21 metrics, remember… ok! Here we go

Reach

1. Impressions
2. Traffic
3. Subscriber/Audience Size
4. Share of Voice
5. Audience penetration across organization

Engagement

1. Time on site
2. Bounce Rate
3. Page views
4. Return Visits
5. Referrals
6. Social Sharing Interactions

Conversions

1. Brand lift
2. Perceptions/Attitude change
3. Lead Generation
4. Sales

Revenue and Cost Implications

1. Customer Acquisition Cost
2. Life Time of your Customer
3. Recurring Revenue
4. Gross Profit
5. Total Contract Value
6. Gross Merchandise Value (if eCommerce)