Use keyword research to make your content highly relevant
Content Marketers (the exceptionally good ones) always have a point of reference called — Metrics.
Analysis tell gives them a overall perspective of — Who is reading, when, how, patterns, habits and so many data points that can help you be at arms distance of being insatiably loved by your target audience (your potential leads and present customers)
Ok, let’s talk about — HOW?
Conduct a Keyword Research
Ok you know who you want to reach, but do you know what they are looking out for? Check for:
- Long and short tail Keywords
- Brand phrases.
- Product (or service) phrases
- Buyer-intent keywords. (buy, compare, like best)
- Related keywords.
The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service.
How to Build a Keyword List
What keywords would people use to find your products or services?
It’s simple:
- Think like a buyer and list down set of keywords
- Ask your friends if they would buy your service/product how would they search?
- Google Analytics on your website, sources can tell a lot about your choice of words
- Just Googling suggested searches can help you discover more
- See the results on first pages, these turn up when they have high Search Engine Optimized Scores (One of metrics the algorithm uses is number of searches for a particular keyword or phrase)
- Use Soovle and UberSuggest to get keyword suggestions
These simple tips will help you to get highly relevant and connected to your target audience. Wishing you a great 2016! Happy linking and connecting!