Track your veggies — Illustration by TEAMS

Track your veggies!

Gain back awareness of what food really means

This is part III of the series about innovation for sustainable solutions in food productions. Read part I and part II of the series.

Looking at how to feed more people with fewer resources more sustainably, we’ve taken everything around into consideration and defined five areas of innovation in not only agriculture but also food production and consumption as a whole (read our previous article).

How to feed more people with fewer resources more sustainably — TEAMS

How much is your food worth?

H That’s quite a small amount considering how important our diet is for us. Over the years, people have lost track of what they should prioritise, and that quality of food should be on top. The market and its consumers, however, dictate prices. Farmers need to stay competitive against imports that are produced under different conditions and expenses. This price pressure is reflected in the quality of the food grown.

The average German spends only 10.3 % of their monthly income on food — Illustration by TEAMS

Farm 2.0

Sensors measure plant growth, soil properties, and in the future virtual reality will give an immersive insight into the farming processes. By giving consumers the possibility to follow the entire process of growing the vegetables farmers can create a feeling of closeness and build an appreciation for their work.

Every second farm in Germany uses smart technology. Image: (photography) TEAMS (Visualization)

Virtual Reality — From The Farm To Your Kitchen

To re-establish the inherent value of food in individuals' minds, the whole process and the effort behind it need to be made visible. And with transparency becoming much more important to the consumer,
nothing can be more transparent than standing right in the middle of the field where your veggies are grown, witnessing every step of the way from sowing to harvesting.

Virtual Reality — From The Farm To Your Kitchen — (photography) TEAMS (Concept Visualization)

Making Food A Priority Again

, they must change their habits, even if that involves spending more money on food by supporting regional farmers or focusing more on seasonal produce.

By implementing food tracking and virtual reality on the farmyard, customers grow appreciation and the willingness to spend a fair price, while farmers benefit from a smart network that assures and simplifies sales on a regional base.

Make food a priority again! — Illustration by TEAMS

Bio 2.0

But in the future, our food will come from a variety of different places with vertical farming and urban gardening becoming more relevant. Keeping track of this emerging food network will be necessary to make it manageable for the customer as well as streamline delivery chains in a smart way.

Emerging food network — Image by TEAMS

to analyse the current challenges of the global agricultural industry, and the open possibilities for innovation to create sustainable solutions.

Read now part IV of the series: Aim High, Streamline

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Insights is a space created by TEAMS Design to share the ideas and stories created by the TEAMS-Team around a variety of topics. From Design culture, all the way to sustainability & mobility.

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