User Experience: Fun for the Whole Family!

TEAMS Design

TEAMS Design
Oct 26, 2018 · 3 min read

By Paul Hatch

Photo Credits:

For decades, industrial designers seemed to be the sole defenders of the user and all that is good. Their team members in engineering and marketing were too busy fighting their own battles meeting cost and sales targets to devote time to the needs of the user. With such polar priorities, it’s a wonder we could create anything together.

The process has been like playing a board game where one player’s objective is to build the most hotels, someone else has to capture Australasia, and the last player is trying to catch Professor Plum in the library with the lead pipe. It’s a process that’s as exacerbating as it is fruitless.

Enter the Dragon

It’s a great game

This critical change makes a huge difference; with team members from a variety of disciplines involved, obstacles and opportunities are seen from every perspective, leading to an end experience that really does fulfill the needs of each stakeholder.

So we’re good, right?

Photo Credits:

So get your whole team playing the same game

Originally published at https://www.linkedin.com on February 24, 2016.

Insights by TEAMS Design

Created by TEAMS to share ideas and stories created by the TEAMSters around a variety of topics.

Insights by TEAMS Design

Insights is a space created by TEAMS Design to share the ideas and stories created by the TEAMS-Team around a variety of topics. From Design culture, all the way to sustainability & mobility.

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TEAMS is one of the world’s leading design agencies. TEAMS is not just a name — it’s our attitude!

Insights by TEAMS Design

Insights is a space created by TEAMS Design to share the ideas and stories created by the TEAMS-Team around a variety of topics. From Design culture, all the way to sustainability & mobility.