Materials Matter in Merchandise

Maximizing redemption performance through prize quality

Redemption Plus
May 11, 2017 · 7 min read
Image for post
Image for post

“Quality has been typically regarded as a key strategic component of competitive advantage, and therefore improving product quality has been a matter of prime concern to firms. Product quality can also be a good place to start providing satisfaction and generating loyalty. The pros include market pioneering, first-mover advantages, low-cost proactive innovation and industry redefinition.” Euphemia F T Yuen and Sian S L Chan.

“It would be easy to offer you cheap plush, at a low cost,” O’Donnell said. “However, that is not what I would want my kids to sleep on, cuddle with, or bring home after a day of fun and games. There is always a low quality low price supplier to buy from no matter what you buy. Will your customer return to play again if they take home a scratchy, floppy plush that lacks the softness and details that set it apart? No. So why would we sell this to you? Enjoy looking at the Neon Apees around the eyelids, nose, mouth and belly. These are the quality details we hope brings your customer a smile, and even more, brings them back to play again. The choice of materials matters, to us, to you, and most importantly they matter to your customer!”

Image for post
Image for post
Image for post
Image for post

Add uniqueness to quality for a winning combination

Here are five ways high-quality, unique prizes, like Neon Apees, can help you win the Unprecedented Value game:

Exclusivity

Image for post
Image for post

Higher perceived value

Incorporate quality without the price

Attention, attention!

Image for post
Image for post

Entice the mind

Image for post
Image for post
Image for post
Image for post

Insights Empower

Elevating the Family Entertainment & Bowling Center…

Thanks to Sam C Burke

Redemption Plus

Written by

Insights Empower

Elevating the Family Entertainment & Bowling Center industry with progressive and innovative best practices for bettering businesses and communities. Also updates from Redemption Plus, learnings included

Redemption Plus

Written by

Insights Empower

Elevating the Family Entertainment & Bowling Center industry with progressive and innovative best practices for bettering businesses and communities. Also updates from Redemption Plus, learnings included

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store