Merchandising Services To The Rescue
Don’t let “I need more time” be an excuse for a messy redemption area this year
Throughout history, storytelling has taken form in everything from rock drawings to fairy tales to musicals, and the list goes on. Today, we continue to see stories in digital varieties like Snapchat stories, Medium blogs, and Instagram posts. The importance of story isn’t going away, and at a time when people are loyal to businesses that align with their personal values and experiences, it’s important your redemption program tells a story, too!
Without a visual, intentional story in your redemption area, guests struggle to make a connection with your product and therefore, have a hard time making prize decisions. A confusing story limits your ability to create a meaningful experience, thus generating a lackluster desire to return to your business. Then there’s that whole thing on how the absence of story can negatively impact your bottom line, too!
Redemption Plus creates merchandising strategies to help form cohesive and functional stories for redemption programs in family and bowling entertainment centers.
We have three merchandising services for you to choose from — on-site merchandising, virtual merchandising and Prize Storyboards. Let’s walk through the deets:
1 | On-site Merchandising 🙋
Our in-house merchandiser, Megan Burtch, will come to your facility and take care of all your product merchandising needs.
This service is great for new family or bowling entertainment centers, or for facilities looking to completely update the stories they want to tell with their merchandise.
Through our on-site merchandising service, Megan does your order building for you. She starts with the size of your redemption area — whether you have a counter or a full room — and supplements product choices based on the number of games you have. Then, she considers any special requirements you have. For example, if your clientele is mostly in the adult age range, she won’t include kiddie items like small plush. After that, your order is tailored to include our top-performing product categories.
After your order is placed, processed and shipped, Megan then travels to your facility where she merchandises your wall or room and trains your staff on redemption best practices.
Megan pairs tailored product decisions with merchandising best practices and years of experience to create an optimized story for your redemption program.
We know setting up your redemption area for the first time, or completely revamping your product assortment, involves a lot of important decisions. That’s why you’re involved every step of the way, from what items are being placed on your order to the finished look.
You get a redemption area like this… 👇
…without having to lift a finger.
2 | Virtual merchandising is here 👏
If you’ve got the actual merchandising piece down, you’re still a candidate for our virtual merchandising services. You will work with your account representative to pick a virtual planogram from our catalog. She then electronically delivers your planogram to you, which you can print and then get to work on merchandising.
Same principles apply: Your virtual merchandising plan is still based on important product analysis and is organized in a visually appealing way that motivates gameplay. We update these planograms quarterly to ensure a fresh product mix for repeat guests and trending product.
We have a variety of wall sizes in our planogram catalog, but if we don’t have your specific dimensions we are more than happy to accommodate.
Since Megan won’t be traveling to your facility to set your product for you, it’s important to keep in mind merchandising best practices. The best planogram in the world won’t be effective if the product is just thrown onto the wall.
Combat this by taking our quick Merchandising 101 eCourse! 📚
3 | For the “DIY”ers 👍
Our Storyboards are the perfect way to streamline product decisions, while still organizing your area the way you want it to look.
Storyboards are a collection of top performing products, merchandised by theme and assorted using active analytics to maximize your profitable revenue growth.
By actively monitoring Category, Ticket Value and Display Method performance of each product, we can ensure each storyboard contains a product mix that provides a seamless shopping experience. Ideally, this allows you to service more customers in a shorter amount of time, which makes your guests and your pocketbook happy!
By paying attention to these small details in your redemption area — and pairing it with exceptional customer service — you help create unprecedented value for your guests and incentive for them to keep coming back for more.
Storyboards come in different sizes, such as 4'x8', 2'x4' and 4'x4', to accommodate varying counter and room dimensions. You can piece together your redemption area in a way that works best for you and your center.
Using storyboards as your redemption merchandise strategy will also keep your wall constantly clean and updated. To make installation and maintenance hassle-free, we send you the merchandise layout and all you do is put the product on the wall, as instructed through visual plan-o-grams.
When an item is no longer performing or seeing the end of its trend-cycle, we replace it on the Storyboard and send you a new merchandised layout. This keeps your redemption program fresh with hot new items, so you never miss out.
We also have top 150, 200, and 250 product lists, which are great places to start when trying to pick what inventory to invest in. Pick your list depending on how big your redemption area is. Ultimately, product backed by sales is better than picking based on a gut feeling.
Start 2018 with a clean, visually appealing redemption area
Make InsightsEmpower.com your guide to your success this year. We’re here to help you make the most out of 2018. Check out these topics on deck:
- The hottest product for Spring Break 2018
- The science of merchandising (three-part series)
- 2018 toy trends
- & much, much more — stay tuned…
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