The Storyboard Process
Curation + Layout + Implementation + Review
We’re all about planogram refreshes this month — just in time for the Spring Break rush! You learned about what’s new with Storyboards this year and how to implement the updated boards into your center. Next up is the nitty gritty about how Storyboards are built and updated to ensure they work as the perfect planogram update to your space.
When guests enter your redemption space they are a captive audience because they’ve already spent money. You don’t have to worry about them entering to “window shop” and leaving without finishing a sale.
However, the redemption process is where you seal customer loyalty. It’s where they’ll feel a fair (or unfair) return on their game room investment. It’s where they will light up with satisfaction with their chosen prizes, run back to spend more game room money to earn a higher-ticked prize, OR leave feeling angry and dissatisfied with their selection. Obviously, the first two scenarios are what you’re shooting for.
You achieve customer satisfaction through careful product curation and merchandising plans.
But, we get it. With all the hats you are wearing on a daily basis, redemption can seem like less of a priority compared to, say, game maintenance. On top of having limited time to shop for prizes in general, guessing which prizes are products that customers are sure to redeem tickets for is a big time suck. And guessing isn’t the best way to run your redemption program.
That’s why we invented Storyboards — to help you achieve these primary objectives with little effort on your part. They guarantee:
1 | A prize mix that’s driven by data, not just opinion
2 | A prize mix that includes essential ticket value ranges
3 | A full and organized assortment with trendy prizes
4 | Ensure your redemption room is easy-to-navigate
5 | Streamlined orders and merchandising processes
Here’s how it’s done. 👇
As you know, we vet each item’s performance based on distribution and velocity metrics. Our item review process demonstrates to our buyers what items we need to cut from our line to allow for more investment in core items we know your redemption program relies on.
Storyboards are then curated based on items within our Core Assortment and supplemented with new, trending and flash prizes to round out the square footage. As items become labeled for discontinuation based on their performance metrics, updates are made in each Storyboard to reflect these changes. We find replacement items in the same general range of ticket value to keep the Storyboard appealing to all players.
By actively monitoring category, ticket value and display method performance of each product, we can ensure each Storyboard contains a product mix that provides unprecedented value and incentive for your guests to keep coming back for more.
Once the item assortment has been determined, Storyboard layouts are designed based on merchandising best practices: higher-ticketed items arranged at the top, multiple facings of items when appropriate, sectioned by theme, etc.
We align our buying and update cycle with industry slow times to allow for as little disruption to your business as possible. This schedule results in full updates to Storyboards twice a year, ensuring your display stays fresh for your guests.
The twice a year update cadence comes in February and August. Which means your display will be updated before the busiest time of year — Spring Break — and after the busy time of Summer, but before the Fall and Holiday rush.
Read more about the recent updates here.
If you have questions about how to manage the changes in your redemption center, please reach out to your account manager!
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For more topics like this, listen to our podcast — Tchotchke Talk — where we talk nothing about tchotchkes and all about business strategies and innovations within the family and bowling entertainment industry. Click here to listen or find it on all major podcast apps.
Our proprietary Storyboards are a series of pre-designed merchandising layouts, backed by analytics. They’re created with a specific theme or category in mind to engage your guests and make finding the perfect prize a piece of cake.