About Us

At SpecifiedBy, is a marketplace platform used by hundreds of thousands of specifiers to quickly discover building products & materials and to conduct detailed online research before they specify.

For building product marketers, we provide a platform on which to reach the modern day specifier, supported by detailed analytics and automated lead generation.

A massive part of our business is finding and attracting specifiers to sign up to and use SpecifiedBy. Which gives us a lot if really unique insights into the behaviours and requirements of the modern specifier.

As a building product marketer, you’ve got the same job to do; attract specifiers, make them aware of your products and influence their decision to use your products.

As an out-and-out web company, we probably spend a lot more time testing new channels and learning from the results than the average building product company would ever have time to.

With this is mind, our ‘Insights’ blog has been set up to share the useful insights we learn along the way — hopefully providing you with a few nuggets here and there that you can apply to your own online marketing efforts.

So have a look around, leave a comment, ask a question and get in touch.