Customer Spotlight: Brandon Medical

We are delighted to welcome Brandon Medical to SpecifiedBy — the UK’s leading building product research platform for Architects and specifiers.

We caught up with the Brandon Medical team to discuss how SpecifiedBy fits with their specification-led marketing strategy.

Brandon Medical is a UK manufacturer and designer of world-leading technology solutions for operating theatres, critical care areas and primary care institutions.

For over 70 years, Brandon Medical has provided healthcare professionals with reliable, high-quality and affordable medical equipment packages for operating theatres and critical care.

And as one of the leading manufacturers of high tech medical lighting, their equipment can be found in surgeries, clinics and hospitals throughout the world, in over 70 countries.

Despite the longevity and success of the business, Brandon Medical are committed to continually investing in their products, allowing them to meet the ever-changing needs of their customers, the healthcare industry and the patients it serves.

This equally applies to their customer experience improvement on how to better serve those who need to specify their products.

Digital transformation of the specification process is one of the ways Brandon Medical is committed to continuing to offer its support for modernising the delivery of successful projects

Christina Hooley, Global Marketing Manager at Brandon Medical explained:

“Brandon Medical is committed to and working towards the digital transformation of the product research and specification process in order to streamline the operation and support the clinical team needs and improve patient outcomes in the future.

We want to make life easier for specifiers.”

This aim of providing the best possible solutions and experience for specifiers led the Brandon Medical team to SpecifiedBy, where they found a similar focus on streamlining the process and reducing the time it takes for specifiers to find the best and most suitable products and solutions for their projects.

Christina added:

“SpecifiedBy provides us with a direct channel we can use to work with specifiers and allow them to save time, whilst being able to access a new audience.”

Ultimately, the aim for Brandon Medical is to reach more specifiers they can help with their products and solutions, and get involved in more projects in the UK.

“Our goal is to get specified more often in the UK — which means we need more leads and opportunities to speak with relevant architects and specifiers.

We have a team who are dedicated to helping with specifications within the private healthcare sector, so the named leads from SpecifiedBy will help them to support more specifiers who need our products.”

You can find the Brandon Medical products on SpecifiedBy here.