Customer Spotlight: Norseal
We are delighted to welcome Norseal to SpecifiedBy — the UK’s leading building product research platform for architects and specifiers.
We caught up with the Norseal team to discuss how SpecifiedBy fits with their specification-led marketing strategy.
Norsound — a brand of Norseal — is the UK’s largest stockist of specialist door seal solutions. Able to supply a full range of unique, acoustic seals for swing, sliding and pivot doors, Norseal’s capabilities also include industry-leading technical support, know-how, and specification support.
“We pride ourselves on offering a friendly, professional and efficient service, providing acoustic sealing solutions for soundproofing doors across the UK.”
With a reputation as a premium brand, Norsound’s seals have each been tested to the highest standards, with more test evidence than any other range in the UK.
“Our products are not only highly respected and valued for their performance and quality, but many of our solutions, such as our Complete Sealing System, are unique in their field, offering effective smoke and draft protection as well as giving the best possible acoustic performance for sliding doors.”
Although regularly specified, Norseal turned to SpecifiedBy to help bring the Norsound range of products to a new audience of architects and specifiers.
“At Norseal we see SpecifiedBy as the key portal to reach the key architectural and technologist specifiers that we wish to support and assist.
“Building brand awareness is one of our top goals; SpecifiedBy helps us to demonstrate the abilities of our products by presenting product data to specifiers looking for a specific solution.”
SpecifiedBy’s search engine filters results down to specific values or keywords, meaning specifiers spend less time searching for the right product.
Manufacturers receive data on exactly who has viewed their products, meaning when a user finds the right product, the manufacturer can reach out and assist wherever necessary.
“Being able to see the architects and specifiers who have viewed our products, case studies and accompanying files is proving invaluable to us as we seek to help educate specifiers and help them overcome previously impossible-to seal openings.”
We’re thrilled to have Norseal onboard at SpecifiedBy.
