Customer Spotlight: Optigrun
We are delighted to welcome Optigrun to SpecifiedBy — the UK’s leading building product research platform for architects and specifiers.
We caught up with the Optigrun team to discuss how SpecifiedBy fits with their specification-led marketing strategy.
Optigrun has 50 years of experience and has had a UK presence since 2004. They are the leading supplier of complete green and blue roof systems in Europe for both flat and pitched roofs.
“No roof is too big or too small — we are proud to be involved in a wide range of projects from large commercial and residential developments to green roofs for domestic properties.”
Since 1972, every item has been individually designed in compliance with standards and requirements, using the latest technology available.
Accompanying their industry-leading products is a dedicated customer service department, and a top team of consultants. Architects, specifiers and contractors alike benefit from a wealth of expertise on various types of roof greening, rainwater management and fall protection.
“As a leading manufacturer in the green roof industry, we are always working on new products and systems; and renowned for our ability to find solutions to unusual and particularly difficult challenges.
To further bolster our all-encompassing offering, we will also be launching a new training academy provision in the first quarter of this year to include both practical and technical training.”
Looking to improve online exposure of Optigrun and their products, Optigrun joined forces with SpecifiedBy.
“SpecifiedBy provides us another avenue in which our products can be found, researched effectively and ultimately specified.”
Keen to utilise SpecifiedBy to raise brand awareness within the specification community, and with aspirations to become the go-to manufacturer for blue and green roof systems, Optigrun added:
“We successfully launched our new integrated photovoltaic panel support system for biosolar roofs in 2021 and are about to reveal some new products in our blue roof range. SpecifiedBy will be a key platform in helping us reach the right specifiers and architects at the right stage of their project research.
Being able to see — in real time — leads that we can contact or follow up with is a valuable tool with far reaching benefits”
