Customer Spotlight: TN International
We are delighted to welcome TN International* to SpecifiedBy — the UK’s leading building product research platform for architects and specifiers.
We caught up with the TN International team to discuss how SpecifiedBy fits with their specification-led marketing strategy.
Based in Stirling, Scotland, TN International’s Western Europe HQ is supported by manufacturing and innovation centres around the globe.
An impressive product range includes waterproofing, glasswool insulation and external roofing as well as installation accessories and equipment as part of a unified service, seamlessly managing logistics and saving specifiers the issue of dealing with multiple suppliers — placing the customer at the centre of their operation.
TN International were looking to highlight their wide range of products in an ever crowded marketplace.
“Working with SpecifiedBy enables us to increase exposure to our lesser known products from a targeted audience of architects, specifiers and contractors. SpecifiedBy allows us to show how our products are designed to integrate into complete, innovative solutions, on a platform that itself is intuitive and user-friendly.”
By providing excellent service and assistance on all projects, TN International has grown to cover a wide geography, including a dedicated Solutions and Product Development team to enhance product performance, and an in-house Technical Services team to provide u-value calculations and NBS specifications.
“These teams work cross functionally and are there to help and advise specifiers to achieve their goals, SpecifiedBy reinforces this by presenting key specifications in an open, transparent way.”
TN International turned to SpecifiedBy to help them achieve their goal this year.
“Until now we’ve been unable to target architects and specifiers, but it is our main focus for this year; visibility, therefore, is hugely important.”
Communicating an unmatched ability to bring together integrated construction systems to create waterproofing or insulation solutions is paramount for TN International.
“We create integrated whole envelope solutions to protect buildings, the people who use them and the environment within which they exist. SpecifiedBy helps us get our specification data across to specifiers clearly and when it matters, early in the specifying process.”
You can find TN International’s products on SpecifiedBy here.
