How Profile 22 Uses SpecifiedBy to Engage with Architects & Build a Strong Specification Pipeline

Profile 22 was one of the earliest UK based and owned manufacturers of PVC-u window systems and grew rapidly in an emerging market.

CHALLENGE — Reaching out to Architects and Specifiers in the research stage of projects

Profile 22 is the UK’s leading window and door system. Its intelligent design, elegant aesthetics and exceptional performance deliver a competitive advantage and outstanding result.

Profile 22 also leads the way in service. Whether you’re a window fabricator, a window installer, a specifier or an architect, they deliver the support required. And then there’s the reassurance of a proudly British name with a strong heritage. Profile 22 is an Epwin Window Systems brand, which has a history stretching back over 40 years.

From this experience, Profile 22 understands the importance of reaching architects and specifiers at the right time to ensure their products get specified. However getting the timing right is often a challenge that is faced by many building product companies, including Profile 22.

“It’s an ongoing challenge, reaching out to architects and specifiers at the right time, when the research is taking place, to ensure our products get specified. Also with long lead times, it can also be difficult to track who is specifying our products and manage the relationship with multiple stakeholders.

What sets us apart from competitors is the unrivalled technical and specification support we provide. At Profile 22 we take pride in supporting architects and specifiers by providing all of this valuable information in an easily accessible way”

Katie Allman, Commercial Marketing Manager

SOLUTION — Real time visibility of when Profile 22 products are being researched

Profile 22 could immediately see the value of SpecifiedBy and the opportunity it gave to overcome the common challenge of engaging with Architects and specifiers early in the research process.

“This is where SpecifiedBy could really help Profile 22, providing us with access and visibility of exactly who is researching our products, what they are interested in, and how to get in touch with them directly.”

In addition to knowing when to engage with specifiers and architects, Profile 22 also wanted to empower specifiers allowing them to research as independently as they choose whilst still providing the technical documentation and specification support.

“We take pride in understanding the challenges faced by the commercial sector and have created an outstanding support system. Our Specification Manager’s support will be available throughout.

Whatever the project size, we work with specifiers and architects to offer technical and specification support, industry expertise and in-depth knowledge of contracts and building regulations.

SpecifiedBy allows us to share this information in any easily accessible platform allowing specifiers to research our products independently. Whilst also providing Profile 22 with invaluable analytics of which products and technical information have been viewed.”

RESULTS — Increased Engagement with Architects and Specifiers

Since joining SpecifiedBy a little over two years ago, Profile 22 now has increased visibility of the interest in their products allowing them to reach out and make contact with architects and specifiers when they are researching products for upcoming projects.

“We are highly respected for our technical expertise and we have an in-depth knowledge of the construction industry, we use SpecifiedBy to share industry news, product information, case studies and blogs.

SpecifiedBy allows specifiers to find our products, even if they have never worked with Profile 22 before and aren’t necessarily looking for our brand. The analytics are great for spotting trends, reporting your product and brand exposure ROI.”

The product news section also provides Profile 22 with a platform to post news, articles and product announcements to SpecifiedBy’s 65,000 growing monthly audience.

“We are highly respected for our technical expertise and we have an in-depth knowledge of the construction industry, we use SpecifiedBy to share industry news, product information, case studies and blogs.”

To join hundreds of other companies using SpecifiedBy to increase brand awareness and generate more specification leads, book a demo today.