How SCHOTT UK Uses Causeway SpecifiedBy to Reach a New CPD Audience Online

SCHOTT is a world leader in glass production. Founded in 1884 in Jena, Germany, the company has grown from a small glassworks to a global corporation with production and sales units in 34 countries.

The organisation has over 16,500 employees of almost 100 nationalities and has recently used Causeway SpecifiedBy services to provide CPD training.

The Challenge:

SCHOTT place huge importance on collaboration and innovation. The move to remote and flexible working approaches has meant that SCHOTT needed to devise a new strategy around their CPD training options.

Martin Brown, Sales Manager at SCHOTT UK said:

“The switch to working in the office less and more remotely meant our target audience was not always available for face-to-face CPD”

Martin has over 30 years of working with glass and metal workers and considered running CPD sessions internally at first; that said the company was concerned about the logistics involved and required support in this area:

“Hosting our own CPD and having the up-to-date contacts, does pose some logistical problems,” Martin said.

Martin also stated that communicating with their audience was also an area in which SCHOTT UK wanted to improve:

“The problem with any online presentation is understanding if the message is getting across, as there is not much opportunity to interact with the audience. Achieving this on our own was difficult and we were unable to find the right provider at first, that would support us to do this.”

The Solution:

Since joining Causeway SpecifiedBy, SCHOTT UK has benefited from the logistical services that we offer, as well as the versatility of the solution — which means their specifiers can join at a time which is convenient to them.

“The versatility of Causeway SpecifiedBy really appealed to us! Plus, the webinar reports we receive from Causeway SpecifiedBy hold more detailed information than we receive from our own, or other providers, it’s a win-win scenario,” Martin commented.

Causeway SpecifiedBy’s real-time analytics makes it simple for SCHOTT UK to track all its most important performance metrics. Resolving this frustration enables the business to define and measure its successes.

The Outcome:

Using Causeway SpecifiedBy’s hosted CPD webinars, SCHOTT UK has been able to achieve its goals in boosting communication with its attendees:

“The specification landscape has changed, in that all manufacturers’ details are available online and so the need to interact directly is reducing, making it difficult to gauge if our message is getting across.

All too often we hear architects say, “We didn’t know you did that type of product” or “We didn’t know XYZ was possible”.

Our intention with CPD is to make the specification community aware of our Company and the specialist nature of our products. We feel that the contacts that Causeway SpecifiedBy has are putting SCHOTT in front of a wider audience than we may have previously targeted.”

Join hundreds of other companies using Causeway SpecifiedBy to increase brand awareness and generate more specification leads. Book a Demo today.