MedTech Exec, Entrepreneur, CEO & Founder, Marissa Fayer, Tells her Story–Talks MedTech’s Future

Angelica Sirotin
Apr 11 · 6 min read


Marissa Tells Her MedTech Story:

After spending 15 years in the corporate environment (working on engineering, manufacturing, mergers and acquisitions, etc.), I shifted to the MedTech arena, in which I have been involved for two decades. Currently, I run my own consultancy (an advisory firm), and work with small to medium sized businesses on growth, the introduction of capital, strategic advisory work, and so on.

Concurrently, I’m the CEO and Founder of a global nonprofit (HERHealthEQ). We focus on providing medical equipment to women in developing countries for the top 4 non-communicable diseases, which are:

  1. Cancers affecting women
  2. Maternal health
  3. Diabetes
  4. Heart disease

Many people are oblivious to the knowledge that when these countries transition from the 3rd world to the 2nd world, even though that’s wonderful, most of their aid Furthermore, these countries aren’t actually wealthy to buy equipment to diagnose, treat, and prevent all of these diseases. And we call them longevity diseases because, of course, it’s wonderful that people are living longer lives, but these people nonetheless have to be treated at a later stage.

HERHealthEQ is now 3 years old, and at the moment, we are working on transitioning from the startup phase into the growth phase.

What got you into MedTech?

Initially, I was shooting for the aerospace engineering industry; however, because of how cyclical the industry is (changing jobs every two years), that prospect didn’t proliferate. However, a company soon found me and introduced me to the fabulous world of MedTech, and I absolutely loved it. And once you get into the MedTech industry, you're basically locked in.

What’s the coolest project you’ve worked on?

One of my favorite projects was when I was on the team (as well as developing partner) of a 3D mammography system, which is now out on the market. That idea went from back of the napkin to full-scale production, and it was very cool to see this brand new technology really come to life.

I also moved to Costa Rica for several years and helped integrate the company that had made the 3D mammography system into an organization. The challenges and differences in cultures, and working in a different place was all very fascinating to me. Those are definitely my favorite projects!

Where is the future of MedTech headed?

What’s your take on mental health apps?

Calm, Headspace, etc. are apps and they are all a part of the MedTech industry. With the introduction of mental health apps, people are now finally taking control of their own health, which is important because you cannot rely on systems that might not necessarily . Therefore, you must be your own advocate and take care of your own health, and these apps let you do that.

Remote based diagnostics are the future.

I believe that remote based diagnostics are the future. Right now, existing medical devices are coming up as apps, so without question, this is where the future of MedTech is headed. And in the developing world this to be the way of the future.

With regards to remote based diagnostics in the developing world, they truly make health more . For instance, in Tanzania, we are partners with an organization that is testing a screening for cervical cancer with an app on a This tool can find pre-cancerous/cancerous cells, and doctors can then work with the women afflicted by cervical cancer, and treat them instantly. The fact that an is capable of doing this is just incredible. Moreover, it is currently possible to test in remote Indian villages with apps.

Clearly, remote based diagnostics make healthcare more accessible and cheaper. However, it’s not to say that any of this will be replacing doctors, because the medical professionals are the ones who are the tests–these diagnostic tools just makes healthcare more .

Will AI therapy apps replace conventional therapy?

AI therapy apps are useful because people need to be comfortable with expressing their feelings. However, there may come a time when you might need to consult an actual professional in office.

Additionally, if you are somebody with a mental health issue in the middle of Nebraska, and the closest clinic happens to be 300 miles out, then an app can be of tremendous benefit and value to you.

There is also an emerging face of e-health that allows people to literally with their doctor. For example, I actually video-chat with a doc or a nurse, rather than going into the clinic, because it makes things easier for everybody.

Again, apps and AI help make healthcare more convenient, accessible, and affordable, and will no doubt define the future of MedTech.

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Angelica Sirotin

Written by

CEO, Entrepreneur & Opportunist | Passionate Wordsmither & Author | Editor in Chief @ | “Do not go gentle into that good night.”

Insights Limited

Insights Limited is all about delivering exclusive information. From interviews with CEOs to unique personal stories and insider perspectives, Insights Limited provides unique content that is, well, limited to this page!