The Plant-Based Milk Market Today–Angelica’s Insight.

Angelica Sirotin
Aug 19, 2019 · 3 min read

Why should Beyond Meat always get that plant-based attention?

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Welcome to Angelica’s Insight (a separate commentary within Insights Limited), where I tell you my thoughts on everything imaginable because, well, I’ve just got too much on my mind!


Plant-based everything seems to be the main hype these days. Despite meat being the usual subject of plant-based alternative banter, we can’t forget about the alt-milk market––which is today’s topic for discussion.

According to a report by Grand View Research, Inc. “The global dairy alternatives market size is expected to reach USD 41.06 billion by 2025 at a 16.7% CAGR during the forecast period.”

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There are two main reasons why the substitute milk market has experienced a steady rise in popularity:

  1. Milk allergies have become more frequent amongst consumers.
  2. Consumers have become more health conscious about nutrition, hence looking to alternative milks options in order to keep calories low while gaining essential vitamins, proteins, etc.

A quick note on ingredients.

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Although plant-based milks provide many health benefits, knowing what ingredients go into them might just lead you to think twice before you wash down that vegan chocolate-chip cookie with a nice glass of oat milk.

The Food Revolution Network elaborates that milk substitutes can contain a hefty helping of added sugar (up to 6 grams per cup!) GMOs are also something to watch out for: “Most genetically engineered foods have been created by Monsanto (now Bayer) to withstand Roundup, a widely-used glyphosate-based herbicide they manufacture. Glyphosate is a probable human carcinogen.”

The start of the alt-milk craze and key players.

Carcinogens aside, soy milk was the original catalyst that sparked the alt-milk craze, leading manufacturers to get savvy with their substitutes. Today, shelves in grocery stores are lined with plant-based milks derived from almonds, coconuts, rice, oats, hemp, peanuts, peas (of all things), and more.

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The biggest players in the plant-based milk market include companies like New Barn, Malk Organics, and Oatly, which “had gone from supplying a handful of upscale New York coffee shops to more than 3,000 cafes and grocery stores nationwide. The company had ramped up production by 1,250%” ever since its launch in 2016.


And that wraps up today’s insight! Be sure to give this article a clap and subscribe to the magazine so that you can always stay up to date with whatever’s on my mind.

Insights Limited

Insights Limited is all about delivering exclusive information. From interviews with CEOs to unique personal stories and insider perspectives, Insights Limited provides unique content that is, well, limited to this page!

Angelica Sirotin

Written by

☆ Co-CEO @ Alpine #esports ☆ CEO @ Alto Pitch Consulting ☆ Author & Editor in Chief ☆ 24/7 Hustler

Insights Limited

Insights Limited is all about delivering exclusive information. From interviews with CEOs to unique personal stories and insider perspectives, Insights Limited provides unique content that is, well, limited to this page!

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