Top 10 Trending Product Categories to Source in 2019
Whether you are an Amazon FBA seller, or merchandisers, or e-commerce sellers, this time of the year you are probably thinking what will be the product trends for 2019. It’s not a simple task to do, as there are many consideration. For instance, if you’re thinking to source some of the hot selling items like shapewears, there are well over 300 pages of product listing in Amazon right now. On the other hand, if you are trying to look for a niche product to sell which no one in the market yet, and you may think it is the perfect “blue ocean” product to sell. Before you make your decision for what to sell or source in 2019, you may want to utilise some of the powerful research tools like Google Trends, or Amazon Unicorn Smasher to supercharge your product search.
To give you a head start, we’ve compiled a list of top 10 trending product categories with the help of some research tools mentioned above. We hope to give you some great product ideas for 2019.
1. Posture Corrector
People are always hunching over their mobile phones and laptops all day, average adult now spends on average 5.9 hours per day online on average, according to Mary Meeker’s 2018 Internet Trend Report, the market needs for posture correctors will continue to surge in 2019. There are different type of posture correctors out in the markets like Amazon or Kickstarter, which aim to help billions of potential customers for fixing their upper back and neck “pain”.
Take a quick at the product search terms volume by Google Trends, with the upward trending curve, there is no sign of slowing down for this category in 2019.
2. Athleisure
“Athleisure is the new causal”, Deirdre Clemente, a professor of history at the University of Nevada, Las Vegas, told Business Insider. Athleisure is originally designed for workouts, and other athletic activities, now anyone can wear at their workplace, schools, or other social occasions. In general, athleisure outfits are yoga pants, tights, sneakers, leggings and shorts, that look like “athletic wear” and yet fashionable. Athleisure category has increased 42% in last seven years reaching total market which worth US$270 billion, according to Morgan Stanley’s report. Athleisure market will continue to surge in 2019 and is expected to grow by another 30% by 2020.
3. Reusable Straw
Plastic straws have been banned across many restaurants, and major fast food chains in the recent years. The awareness of using eco-friendly, reusable straws is becoming a biggest trend, thanks to many environment groups and campaigns over the past two years. Some considerations for sourcing reusable straws as they come in different type of materials like stainless steel, glass, silicone, bamboo, papers, etc.. Regular plastic straws are generally 7.5 or eight inches long with diameters between 7mm to 15mm. Ease of carrying and cleaning, accessories like the straw case and cleaning tools are also part of the buying decision.
4. Balance Bikes
Parents now are starting their kids as young as 18 months with the toddler balance bike. It helps the children to establish gross-motor skills, gain confidence, and provide an easy transition to a pedal bike. There are generally three types of balance bikes: Wood, metal (steel or aluminum) and composite. Safety elements play a major buying decision role such as rounded or recessed bolts, rounded rubber handlebars grips and etc.. You can use product research tools like Amazon Unicorn Smasher (a Chrome extension) which provide you more insights in terms of the hot selling items for balance bikes category.
5. Keto Foods
Keto Diet is one of the most searched terms in the “diet” category, according to Google Trends in 2018. From low-carb vegetables to dark chocolate, Shirataki noodles to cheese, some studies have found these very low-carb, high fat diet is effective for weight loss, diabetes and epiepys (1,2,3). As many famous actors, Silicon Valley trendsetters, online health sites in the United States, are touting this low-carbohydrate diet, Keto related products like olive oil, avocado oil, chia seeds, plain Greek yogurt and etc.. will be top choice for those with strong ketogenic diet belief.
6. Air Fryers
Air Fryers gain a lot of traction in 2018 for kitchen gadgets, compare to the once popular slow cookers and pressure cookers. Air fryers offer somewhat ‘healthier’ option than traditional deep fryers, since it without the needs of all the oils, this made the top choice for crispy fried food lovers. Size, wattage, capacity, durability, dishwasher friendliness are among some of the considerations from consumers’ perspective.
7. Shapewear
Although Shapewear seems a pretty saturated market, however the consumer demand for this category is continued to surge. By 2022, Shapewear market is expected to surpass over $5 billion in sales. Shapewears offer versatility for many retailers and brands, it can categorize as lingerie, women’s fashion, or simply women apparel, which comes in many different shape and color which meet the different end-customers’ needs. This long time best seller looks to be stayed in 2019, and will continue to help women to look and feel confident and fabulous.
8. Novelty Socks
For many years, fun and original socks have been trending for some time. The popularity of “fun” socks seems not going away in 2019, many fashion brands are also producing their own version. Novelty socks historically were selling really well during holiday season. Novelty socks come in different styles, colors, pattern and even some movie characters, anime, food, animals themes.
9. Unicorn Products
Any products related to Unicorn are popular in 2018, from unicorn bags, pencil cases, mobile phone cases, plastic toys, and many others. “This obsession with unicorns is nothing new — with social media, we’ve just found a different way to show it,” says Vaughn Scribner, an assistant history professor at the University of Central Arkansas who studies mythical creatures. But thanks to our social media, people are posting unicorn related photos shared among their friends which make one of hottest product trends in 2018 and 2019.
10. Coffee Capsules
According to a study by Statista last year, 87% of Americans drink coffee at home. Over a third of them have a single-cup brewer, which owns a machine well over US$100, that is impressive growth at a nearly five-fold increase since 2011. According to Technavio reports, the year over year growth rate for 2019 is estimated at 6.28% and one of the key drivers for this market will be the convenience in using coffee capsules or pods. The technological and packaging innovations is one of the major trends being witnessed in the global coffee pods market 2019–2023. However, coffee capsules market do face stiff competition from the demand for other coffee variants such as instant coffee and RTD coffee.
Conclusion…
Product quality and innovation are always the drivers for product success in 2019. At InSpec BV, not only we can help with all your product quality and inspection needs, and we also bring you all the latest regulatory and product recalls news for your industry, along with all the product quality management knowledge and learning tips to reduce your product quality risk! Register with us and stay updated at https://www.inspec-bv.com!
