Behind the Cube: Educational Art & Visual Inspiration
Meet the Teachers, Learners, and Innovators of McGraw-Hill Education
Today’s Highlight: Benjamin Eisenmann, Sr. Media Designer
We often say we’re #RedCubeProud. That’s because we’re an ever-adapting, forward-thinking group of learners, teachers, and creators with roots in a square logo that is evolving into a “cube”, in reflection of our dimensional, learning science-based approach to EdTech.
Perhaps what makes our team so passionate about our work is that we genuinely care about teachers, students, and fostering productive learning communities. Many of us have been teachers ourselves, and ALL of us are life-long learners.
To give you some insight into our team, we’re taking you Behind the Cube, one #RedCubeProud team member at a time. Today’s highlight:
Benjamin Eisenmann, Sr. Media Designer
What do you love most about your role at McGraw-Hill Education?
I love solving problems creatively and bringing concepts to life using strong, colorful images. I love brainstorming and thinking of things from a unique perspective and then figuring out what’s not too weird to use here. I love creating (and encouraging others to create) educational art that doesn’t look like “educational art”. I love simplifying things without making them simple. I love working with others, when everyone’s strengths are used to their potential, to achieve those goals.
Why are you passionate about the work you do?
Like Don Draper says in Mad Men, “Creative is the most important, least important thing.” Sometimes we don’t appreciate what good design, good aesthetics, good visual communication bring to our lives, but if it were to disappear, it would be noticed immediately and sorely missed. My goal is always to create visually engaging images that communicate concepts plainly and effectively. Are we going to shoot for good enough or great? With art, that’s a very important question. I’m passionate about our product looking great.
How do you imagine that your work impacts students?
I hope that it is accurate, engaging and interesting, and easy to understand. I hope when they see something I’ve worked on their reaction is “Hey, that’s cool! Let’s learn something…” At the very least I hope they don’t say “Ugh.”
What do you hope to achieve at McGraw-Hill Education, to work towards empowering students?
When students’ eyes and imaginations are engaged and concepts are presented in a way that makes learning feel achievable, it smooths the often-rocky road to learning, understanding, and retention. To read about a concept is only one aspect of learning; clarifying and reinforcing the concept with great visuals takes learning to a higher level.
Check out some of Benjamin’s work! →